Lead Management Firm Marketo Wins CRM Magazine Rising Star Award
Industry Honor Recognizes B2B Marketing Firm’s Fast-Growth Trajectory and Innovative Vision
San Mateo, CA, — August 21, 2008 — Marketo, the fastest-growing lead management software company in the industry, today announced it has been honored with a Rising Star Award from CRM Magazine. The CRM awards recognize vendors, consultants, and end-user companies that are creating and cultivating rewarding customer experiences and relationships through the sophisticated integration of people, processes, and technologies. Other winners of the Rising Star award include Apple, Ribbit, Twitter and Zuora.
“We’re thrilled to be honored as a hot new marketing automation vendor and to be recognized for our momentum, foresight and the value we’re providing to our customers,” said Marketo CEO Phil Fernandez. “This award confirms the role a powerful lead management solution can play in bridging the gap between marketing and sales to help companies take a more complete approach toward customer relationship management.”
Marketo has signed more than 60 customers in the five months since its official launch and is making waves with its call for a single Revenue Cycle to unite B2B marketing and sales departments. Not only is Marketo demonstrating strong traction with customers, but the company is also setting the agenda and fueling growth in the industry with its commitment to developing cutting-edge marketing software that is powerful and sophisticated, yet extremely easy-to-use.
Marketo’s demand generation solutions automate and measure lead management activities – including email marketing, lead nurturing, and lead scoring – to help marketing and sales generate and qualify sales leads, shorten sales cycles and demonstrate results. But unlike any other marketing automation vendor, Marketo has an insanely easy-to-use interface and an on-demand model that gets customers up and running in just one day, with no charges for set-up, integration or training. As a result, Marketo customers are seeing measurable improvements in their return on marketing spend as soon as one week after signing up.
The 2008 CRM Market Awards were presented at this week’s destinationCRM 2008 Conference at the Marriott Marquis in New York and will be published in the September 2008 issue of CRM magazine.