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Marketo Wins Best Lead Generation & Lead Nurturing Campaign Award
Marketing Automation Company Drives More Than 48% of Opportunities Through Lead Nurturing
San Mateo, CA June 29, 2010 – Marketo, the leading revenue cycle management company, today announced it has won the Business Marketing Association’s (BMA) first annual B2 “Award of Excellence” (Lead Generation, or Lead Nurturing Campaign) for its Lead Nurturing for more than Twelve Thousand Business Marketers initiative.
The B2 awards program is an international business-to-business marketing and communications contest that recognizes excellence upon agencies and corporate marketers.
“Marketo believes in drinking its own champagne and that’s why we continue to be the leading example of marketing automation best practices for email marketing and lead nurturing,” said Phil Fernandez, president and CEO, Marketo. “Marketo shares these best practices with customers, enabling them to increase revenues and improve sales effectiveness by designing programs that nurture leads until sales ready.”
Marketo received the winning recognition because of its led nurturing program, which drove 50% more sales-ready leads and lowered the cost per sales lead from $195 to $130. Today over 48% of Marketo’s opportunities are developed from nurturing programs, making this the number one highest ROI marketing program.
In the fall of 2009, Marketo released the Definitive Guide to Lead Nurturing, a 42 page eBook that explained to business marketers what lead nurturing is and why they need it, how to create more sales-ready leads, and how to calculate the ROI of lead nurturing. Using Marketo as an example, the guide is a best practice for the proven lead nurturing techniques Marketo implements today.
Marketo has also won the BMA B2 “Award of Excellence” for Best eBook (Marketo’s The Definitive Guide to B2B Social Media) which has more than 20 thousand downloads, Best Corporate Blog (Modern B2B Marketing Blog), and Best Promotional/Incentive Program for Employees (Marketo’s Incentive to Create Sales and Marketing Alignment).