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Marketo Wins Best Corporate Blog and Best eBook from the Business Marketing Association

Marketing Automation Company Honored for Content Marketing Excellence
in BMA’s 1st Annual B2 Awards Competition

San Mateo, CA June 16, 2010 — Marketo, the leading revenue cycle management company, today announced it has won three “Awards of Excellence” during Business Marketing Associations (BMA) first annual B2 awards. Marketo’s impressive three wins come in a variety of categories, including Best eBook (Marketo’s The Definitive Guide to B2B Social Media), and Best Corporate Blog (Modern B2B Marketing Blog) and Best Promotional/Incentive Program for Employees (Marketo’s Incentive to Create Sales and Marketing Alignment).

The B2 awards program is an international business-to-business marketing and communications contest that recognizes excellence upon agencies and corporate marketers.

“Since the beginning, Marketo has led the marketing automation industry in innovation and customer growth,” said Phil Fernandez, president and CEO, Marketo. “Marketo is keenly focused on providing marketers with proven and trusted insights into lead management and sales effectiveness. To be honored by the BMA speaks volumes to our efforts to develop content marketing that is moving the industry forward.”

The Business Marketing Association commented on the awards saying, “Marketo joins an established list of organizations who have dedicated themselves to providing the best solutions and resources the marketing automation industry has to offer. We congratulate Marketo on its achievement and look forward to their continued success.”

About Business Marketing Association

Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.