News and Events

Press Releases

Marketo Teams with Symplified to Extend Enterprise Security

SinglePoint Provides Granular Access Control, Cloud Single Sign-On, and Usage Auditing for Marketo Lead Management and Marketo Sales Insight

San Mateo, CA – April 14, 2010 – Marketo, the revenue-focused marketing automation company, today announced an integration partnership with Symplified, the Cloud security company. Symplified’s SinglePoint platform will provide centralized, granular access control, single sign-on (SSO), and auditing for Marketo’s enterprise users. SinglePoint addresses advanced policy enforcement, regulatory compliance, and directory integration for companies that require industrial-strength security that deepens granularity and spans multiple SaaS applications.

“Marketo is an industry leading marketing automation solution. Although it is delivered as a cloud service, enterprises still need a way to extend their internal security policies to this application and its data,” said Eric Olden, Founder and CEO of Symplified. “SinglePoint provides granular access control, ironclad auditing, and simplified single sign-on that make Marketo even more enterprise-ready. We are excited to join the Marketo Alliance program and announce this integration as the first of Symplified’s many collaboration initiatives with Marketo.”

“Marketo is known for delivering enterprise-class security, scalability, and functionality in a package that is easy to buy, easy to own, and easy to use,” said Phil Fernandez, president and CEO of Marketo. “This new partnership with Symplified enables us extend these capabilities by delivering support for enhanced enterprise security policies and integration with enterprise directories.”

Security and Audit for Cloud Collaboration
To help enterprises with specific security, audit, and compliance needs, SinglePoint natively integrates with Marketo Lead Management and Marketo Sales Insight and bridges to on-premise identity infrastructures including LDAP, Microsoft Active Directory, databases, and portals. SinglePoint provides a full complement of access management capabilities for Marketo users that meet the requirements for regulated environments including the financial services, pharmaceutical, and high technology industries. These include:

• Policy-based granular controls to restrict which users can access individual resources and data, adding critical granular access control and authorization to identity federation
• Maintaining a detailed audit trail of which users access specific resources and data
• The ability to enforce Chinese wall security policies for access to applications and data across organizational units for compliance
• A Cloud SSO capability that extends Marketo user credentials to any Cloud or SaaS application that supports SAML or HTTP logins. Authenticating users using Marketo credentials enables ‘one-to-many’ authentication and access control to Marketo and dozens of other SaaS applications, like Salesforce.com, Concur and Taleo, without re-entering their username and password, reducing password fatigue and resets
• A SSO solution that bridges both public Cloud and private Clouds enabling consistent policies across both domains
• Persona mapping of identity that reconciles different usernames required to access internal enterprise resources and Marketo. For example, user ezee@symplified.com can sign in at the SinglePoint portal, and automatically be authenticated to Marketo.

Symplified has also joined the Marketo Alliance partner program to facilitate continued collaboration and integration between Symplified and Marketo.

Pricing and Availability
SinglePoint with pre-integrated support for Marketo is available immediately from Symplified as part of the SinglePoint Access Control product. For more information visit:
http://www.symplified.com/main/how-we-help-you-win/partners.html