Marketo Receives “AppExchange Best of 2010” Award for Marketing Automation from Salesforce.com Customers
Marketo’s powerful, easy-to-use solution applauded for accelerating sales success and revenue
San Mateo, CA., February 14, 2011 – Marketo, the global leader in Revenue Performance Management solutions that significantly increase organizations’ marketing and sales success, today announced it was honored by salesforce.com customers with one of the AppExchange Best of ‘10 Awards. In receiving this customer choice award for Marketing Automation, Marketo joined all the winners in receiving recognition for their ability to take customer success to new levels of satisfaction. Built using the Force.com platform, Marketo is immediately available for test drive and deployment on the AppExchange, the world’s most-popular marketplace for business apps, at http://www.salesforce.com/appexchange/.
Marketo’s marketing automation solutions provide powerful, easy-to-use functionality that marketing and sales executives need to drive explosive revenue growth across the revenue cycle, from the earliest stages of demand generation and lead management, to close deals and continued customer loyalty. Combined with real-time bi-directional integration to Salesforce CRM, Marketo users can:
- Automate and measure sophisticated lead nurturing campaigns and lead scoring activities
- Create sales lead management programs that update fields, create tasks, assign owners, and convert leads directly in Salesforce
- Track sales follow-up and reassign or recycle leads automatically
- Enable reps to understand, prioritize, and interact with the hottest sales leads and opportunities
- Provide sales reps with detailed information about prospect interests and activities
“We are honored to be chosen the ‘best’ from the people that count the most: sales and marketing professionals using Marketo and Salesforce to enhance their marketing performance and sales effectiveness to maximize revenue results,” said Phil Fernandez, president and CEO, Marketo. “It’s inspiring to see how our combined solutions are helping more and more companies to transform the way their marketing and sales functions work – and work together – to accelerate revenue growth and advance business success.”
According to Marketo’s reviews on the AppExchange, “Marketo is the next generation of Smart Marketing” and “if you have Salesforce, then you NEED Marketo!”
“The AppExchange gives customers an easy way to find and deploy cloud computing apps that deliver real business results,” said Kendall Collins, chief marketing officer at salesforce.com. “Marketo’s marketing automation solutions can help customers realize success by boosting B2B marketing results with advanced social media, video and web 2.0 tactics. We congratulate Marketo for being recognized by customers in the Marketing Automation category on the AppExchange in 2010.”
The Marketing Automation category, one of 11 separate categories in the AppExchange Best of ’10 Awards, recognizes applications that deliver drip campaigns, lead scoring and reporting. The “Best of” customer choice awards recognize AppExchange partners who have had excellent user reviews in a specific calendar year. They are awarded based on user-contributed reviews and do not reflect the opinions of salesforce.com, its employees or partners.
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM <http://www.salesforce.com/> (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com’s 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.