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Marketo President and CEO, Phil Fernandez, Recognized As Industry Leader in BtoB Magazine’s Annual “Who’s Who” Report

New Demand Generation Category Acknowledges Innovation and Growth in the Marketing Automation Industry

San Mateo, CA July 22, 2010 – Marketo, the revenue cycle management company, today announced that Phil Fernandez, president and CEO of Marketo, has been honored as a key influencer by BtoB Magazine’s annual “Who’s Who in B-to-B” special report in the demand generation category.

This year, Demand Generation was identified as a new category in need of recognition for the 2010 list, replacing services from past reports. This change by BtoB Magazine recognizes the growth in this category, as well as the innovative solutions introduced by organizations and leaders in this sector.

Winners were chosen by readers, marketing organizations, industry experts and members of the BtoB Magazine editorial staff.

“It is an honor to be recognized as a leader in the new demand generation category in BtoB Magazine’s annual Who’s Who in Marketing report,” said Phil Fernandez, president and CEO, Marketo. “Marketo continues to see tremendous growth from companies looking to improve their marketing results, increase sales-ready leads, and drive revenue.  It’s a privilege to be acknowledged, especially since this award was voted on by a wide variety of individuals across the B2B marketing space.”