News and Events

Press Releases

Marketo President and CEO, Phil Fernandez, Nominated As One of the 50 Most Influential People in Sales Lead Management of 2010

Recognizing Marketo’s Product Innovation and Leadership in Driving Predictable Revenue

San Mateo, CA October 28, 2010 – Marketo, the leader in revenue performance management, announced today that Phil Fernandez, president and CEO of Marketo, has been nominated as one of SLMA’s 50 Most Influential People in Sales Lead Management for 2010. This award is a testament to the new way companies are uniting sales and marketing to improve revenue performance.

“The Sales Lead Management Association established the 50 Most influential People Award to recognize leading contributions to this important field of managing sales leads,” explains James W. Obermayer, SLMA’s executive director.

“Marketo continues to enable businesses to adapt to today’s ‘buyer-in-command’ marketplace and optimize interactions with buyers across the revenue cycle, and I am honored to be recognized for our leadership in the area of sales lead management,” said Phil Fernandez, president and CEO of Marketo. “By providing the tools, thought leadership, and best practices to change how marketing and sales work —and work together—Marketo helps companies of all sizes adopt the Revenue Performance Management strategy and accelerate predictable revenue growth.”

Marketo Lead Management enables marketers to automate and measure demand generation campaigns to generate more high-quality sales leads. Combined with Marketo Sales Insight, sales and marketing can now prioritize sales leads and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs. As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results. Lastly, Marketo Revenue Cycle Analytics combines a powerful analytics data engine and a unique methodology to help marketers understand how prospects move through the revenue cycle over time to improve revenue management.

###

Your privacy is important to us.

Demo Free Trial

RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.