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Marketo Posts Record Results for Q4 and 2010

Doubles Customer Count to More than 850; Closes Year with Market Leading Momentum

San Mateo, CA., January 25, 2011 – Marketo, the fastest growing provider of Revenue Performance Management solutions that significantly increase corporations’ marketing and sales success, today announced that it doubled its customer count in 2010, signing 80 new customers in December alone and ending the year with more than 850 customers. Marketo’s fourth quarter surge also saw deeper penetration into the enterprise sector with nine new customers at corporations with revenue over $1 billion, the company’s first million dollar deal, and significant add-on business from existing enterprise clients including a fourth deal at a Fortune 15 company. With revenue growth of 315 percent year over year, Marketo cemented its position as the fastest growing revenue performance management company as well as one of the fastest growing software-as-a-service companies ever.

“Marketo ended 2010 with incredibly strong growth and momentum,” said Phil Fernandez, president and CEO, Marketo. “Marketo has emerged as the clear leader in our space, with more customers, better funding, and faster growth than any other player in our category. Our increasingly visible market presence is based on our ability to empower customers to ignite a revenue revolution and drive outsized growth at their companies, and customers know we are passionate about helping help them to succeed and win.”

“Marketo really stood out to us because it will allow us to improve our efficiency and output by automating much of our marketing and lead management activities, while providing better insight into the marketing and sales process,” said Adam Robinson, VP of Marketing for NIP Group, one of the nation’s leading business insurance and risk management intermediaries.  “We believe Marketo’s capabilities will help us get marketing and sales working together more effectively to drive revenue growth.”

Industry Leadership

These dramatic results cap a year of leadership and success for Marketo, including:

• Raising $35 million in additional funding, including a Series E round led by Institutional Venture Partners (IVP) — which has also funded many of the best known digital brands such as Netflix, Twitter and Zynga.
• Adding more than 100 employees, including growing customer-facing support and service employees by 150% and expanding engineering capacity by more than 50%.
• Hosting more than 600 customers and partners for education, networking, and best practices at the sold-out Marketo User Summit.
• Expanding customer services with the launch of Marketo Community, an online knowledge base and training center where customers can share questions and new product ideas, as well as the availability of 24/7 customer support.
• Continuing to set the pace for product innovation with the delivery of Marketo’s new Enterprise Architecture for Marketing Automation that provides the security, scalability, and advanced integration capabilities required by today’s multi-billion dollar global companies; Chatter for Marketo Sales Insight on Salesforce.com’s ChatterExchange that increases sales effectiveness with real-time feeds and drives greater revenue through the revenue cycle; and Marketo Revenue Cycle Analytics, a first of its kind solution that enables users to accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle.
• Wining the CODiE award for “Best Marketing Solution” and the “Best Sales and Marketing 2.0 Solution” from SellingPower.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.