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Marketo Opens European Headquarters, Appoints Former Salesforce.com Executive Fergus Gloster Managing Director of EMEA

Proven Leader Joins Marketo to Drive Revenue Performance Management Company’s Rapid International Expansion

San Mateo, CA, and Dublin, Ireland, April 18, 2011 –Marketo, the fastest growing provider of Revenue Performance Management, today announced the appointment of Fergus Gloster, the former senior vice president of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. The company also announced the opening of its European headquarters in Dublin, Ireland to expand operations in Europe and support its swiftly growing international customer base.

Marketo is one of the fastest growing software-as-a-service companies in history, posting a 315 percent revenue increase in 2010, and serving more than 1,000 customers across 24 countries worldwide. The company’s Revenue Performance Management solutions help companies fundamentally transform their marketing and sales operations to accelerate predictable revenue.

As managing director of EMEA, Gloster will be responsible for all revenue generation activities for the company in Europe, including sales, marketing, customer success, and renewals. He will report to Paul Albright, Marketo’s chief revenue officer.  Gloster was one of salesforce.com’s first hires in 2000 and, over his nine-year tenure with the company, served as senior vice president of corporate sales in Europe.  He led salesforce.com’s initial entry into the market and developed its hub-based sales, alliances and telemarketing model.

“Marketo’s vision and technology for Revenue Performance Management have clearly resonated in the European market, and we have significantly grown our presence in the region over the last several quarters,” said Paul Albright, chief revenue officer at Marketo.  “Fergus is the ideal leader to further accelerate our growth.  He has a tremendous reputation and a proven ability to build winning teams that can take a transformative vision to market.  Dublin is an ideal location for our new European base, and we look forward attracting world-class talent that will help us deliver dramatic business impact to our customers.”

“This is an ideal time to join Marketo,” said Fergus Gloster, managing director of Marketo EMEA.  “The company is leading a new market that represents the next major breakthrough in enterprise software.  As businesses look to engage with customers at the speed of the modern, social web, they are turning to Marketo to achieve explosive revenue growth.  It’s exhilarating to be a part of such an accomplished and seasoned team as we take our transformative Revenue Performance Management vision and technology to the European market.”

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

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