Marketo Named CRM Magazine Marketing Solution Winner
‘Hot Darling’ of Marketing Takes Top Place in CRM Market Leaders Awards 2011
SAN MATEO, Calif. – August 11, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, is proud to announce it has been named the winner of the Marketing Solutions category in CRM Magazine’s 2011 CRM Market Leaders Awards. The winners were announced at the CRM Evolution Conference in New York City earlier this week.
Designed to complement existing CRM platforms, Marketo allows companies to dramatically increase their revenue – by as much as 40 percent – by developing a new, transparent relationship between marketing and sales. With Marketo’s marketing automation and sales effectiveness capabilities, companies can deploy, track and manage all demand generation efforts, hand off only the hottest leads to sales, and ultimately close the right deals faster. Along the way, Marketo’s revenue analytics gives users an instant view of their revenue cycle at any given moment to report marketing ROI, make real-time adjustments based on performance, and drive predictable revenue growth.
In describing the award, top industry analysts praised Marketo’s ease-of-use and rich functionality, which allow companies of any size to get up and running quickly with an effective revenue performance management strategy.
Said Michael Fauscette of IDC: “Marketo took a ‘completely fresh-from-the-start, ground-up approach’ to marketing automation. They have a really good interface, really good user experience, and they built out a really deep set of functionality pretty quickly and have gotten good traction. Although it’s a relatively new solution, it is more feature-rich than some of the major players in this market.”
Ray Wang of Constellation Research added, “Usability also establishes Marketo as the leader. Marketo’s the hot darling in the space, as we see users gravitate to its user experience and ease of design.”
“We are honored to be recognized the winner in the marketing solutions category by such a prestigious publication in the CRM industry,” said Paul Albright, chief revenue officer at Marketo. “The award reflects our hard work and leadership in this new category of business technology – Revenue Performance Management. We are dedicated to making it easy for any company to break down the barriers between marketing and sales to deliver dramatic revenue growth.”
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
Emilie Cole or Sara Schulte