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Marketo Named a Finalist for “Best Sales Lead Management Program” for Sales & Marketing 2.0 Awards

Awards honor the use of technology and process to enhance revenue and customer experiences

San Mateo, CA – November 08, 2010 – Sales Dot Two, Inc. has announced Marketo, the leader in revenue performance management, as a finalist in the “Best Sales Lead Management Program” category at the 2010 Sales & Marketing 2.0 Awards. The Awards honor excellence for the innovative use of SaaS technologies to improve sales effectiveness and marketing performance. Winners will be revealed during an awards ceremony at the conclusion of the Sales & Marketing 2.0 Conference on November 9, 2010, in San Francisco.

The awards ceremony marks the expanding influence of Sales 2.0 technology on companies whose sales and marketing teams are experiencing competitive pressure to move to the next level of performance. The finalists among the six award categories represent forward-thinking businesses that are leveraging the latest technologies to create positive relationships with customers and drive more revenue.

“Marketo’s vision is to enable businesses to adapt to today’s ‘buyer-in-command’ marketplace in order to improve revenue performance, and we are honored to be recognized for our leadership in the area of sales lead management,” said Phil Fernandez, president and CEO of Marketo. “By providing the tools, thought leadership, and best practices to change how marketing and sales work —and work together—Marketo helps companies of all sizes adopt a revenue performance management strategy and accelerate predictable revenue growth.”

Today over 48% of Marketo’s opportunities are developed from lead nurturing programs, making it Marketo’s number one marketing tool. Marketo is the expert in lead management and in 2009 released the Definitive Guide to Lead Nurturing which outlines for business marketers how to get started in lead nurturing, advanced techniques, and how to calculate the ROI of lead nurturing.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.