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Marketo Lead Management, Marketo Sales Insight and Marketo Revenue Cycle Analytics on Salesforce.com’s AppExchange 2, the World’s Most Popular Marketplace for Business Apps

Marketo solutions revolutionize how marketing and sales teams of all sizes work — and work together — to improve revenue performance

ISV momentum on Force.com builds as Dreamforce 2010 approaches

SAN MATEO, CA – Nov. 5, 2010– www.marketo.com -  Marketo, the leading revenue performance management company, today announced that Marketo Lead Management,  Marketo Sales Insight and Marketo Revenue Cycle Analytics apps are available on  salesforce.com’s AppExchange2, helping accelerate the market shift to Cloud 2, the next cloud computing paradigm.  Marketo was voted ‘Best Marketing Automation Application’ and ‘Best Mass Emails Solution’ by Salesforce customers on the Force.com AppExchange, the enterprise cloud computing platform. Marketo will be a platinum sponsor at Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 – 9, 2010. Be sure to stop by booth 607 to explore the future of marketing and how Marketo is enabling companies to improve revenue performance.

Users can easily integrate their Marketo data into Salesforce CRM, regardless of their Salesforce edition. Marketo Lead Management provides rich functionality marketers need to automate and measure demand generation campaigns which helps create more sales leads; Marketo Sales Insight helps sales teams understand, prioritize and interact with leads and opportunities, while increasing collaboration by leveraging the Salesforce Chatter capabilities in Force.com; and Marketo Revenue Cycle Analytics makes it easy to measure and optimize the revenue cycle and provide accurate marketing forecasts.

“We are pleased to be able to have salesforce.com users of any size have the flexibility to easily integrate their Marketo solutions with Salesforce CRM,” said Phil Fernandez, president and CEO at Marketo. “Salesforce.com is a key partner of Marketo and we continue to enable our customers to derive the greatest value from their Marketo and Salesforce solutions.”

“Marketo continues to innovate by leveraging the social capabilities of Chatter in the Force.com platform, bringing more companies into Cloud 2, the next generation of cloud computing,” said Kendall Collins, chief marketing officer, salesforce.com. “Real-time collaboration enables teams to work together on fast-moving activities like sales opportunities and Marketo provides even greater insights so sales can focus on what matters most.”