Marketo Launches Chatter for Sales Insight on Salesforce.com’s ChatterExchange to Increase Sales Effectiveness
Enables Sales to Prioritize the Best Leads and Opportunities and Drive Greater Revenue
Sales Insight now available from the ChatterExchange on AppExchange 2, the world’s most popular marketplace for business apps
SAN MATEO, CA – August 17, 2010– Marketo, the revenue cycle management company, today announced it has launched Chatter for Sales Insight on salesforce.com’s ChatterExchange, helping to accelerate the market shift to Cloud2, the next cloud computing paradigm. The integration between Marketo Sales Insight and Salesforce Chatter increases sales effectiveness with real-time feeds so sales professionals can prioritize their best leads and opportunities and drive greater revenue through the revenue cycle.
“As a key AppExchange 2 partner, we are excited to have Marketo provide integration into Chatter that immediately improves sales effectiveness for customers,” said Kendall Collins, chief marketing officer, salesforce.com. “Chatter enables teams to work together on fast-moving activities like sales pursuits and Marketo provides even greater insights into these pursuits so sales can focus on what matters most.”
With Marketo Sales Insight, a native Force.com application, sales professionals can use Salesforce Chatter to follow all their sales leads and contacts. Marketo Sales Insight augments the Chatter feeds by adding status updates that summarize the interesting behaviors and online activity from leads, contacts, accounts, and opportunities. This information helps sales professionals know who to contact next and prioritize their time on the best leads and opportunities. Together, Marketo Sales Insight and Salesforce Chatter enable sales professionals to be better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results.
“Marketo is keenly focused on providing innovative solutions to improve sales and marketing effectiveness,” said Phil Fernandez, president and CEO, Marketo. “Our integration with Salesforce Chatter provides an additional layer of knowledge about sales prospects, enabling sales professionals to engage with prospects with the exact information required to close more business faster.”