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Marketo Introduces Benchmark Survey to Help Companies Compare Effectiveness of Email Marketing

First in Series of Marketo Benchmark Surveys Provides Free, In-Depth, Comparative Analytics on Email Marketing Success

SAN MATEO, Calif. – September 22, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the Marketo Benchmark on Email Marketing. The first in a series of Marketo Benchmark studies, this survey enables marketers to see how their email marketing efforts measure up against industry standards. Using comparative analytics and best practices gleaned from peers, participants are now able to shed light on the strengths and weaknesses of their own company’s email marketing programs.

The Marketo Benchmark initiative is another step forward in Marketo’s pursuit to help companies of all sizes drive higher marketing ROI and accelerate their revenue cycles through RPM. By enabling marketers to identify possible modifications and successful initiatives in their email marketing efforts, this Benchmark survey gives marketers yet another tool to deliver better revenue figures.

By completing the 10-minute survey, participant companies will receive a custom report that includes Marketo’s comprehensive research, scientific analysis of key industry metrics and peer-sourced data to help improve each company’s strategic initiatives. Specifically, the Marketo Benchmark on Email Marketing helps answer the following questions:

• How do my email marketing programs compare to others?
• What tactics will quantifiably boost my programs’ effectiveness and impact marketing ROI?
• How do top performers drive their email marketing programs—and what can I learn from their success?

Marketo also includes personalized recommendations about how participants can improve execution, measure contribution to revenue and achieve the highest ROI with their email marketing programs.

“We created the Marketo Benchmark surveys to provide clarity and offer advice on critical success metrics and best practices to all marketers,” said Jon Miller, vice president of marketing at Marketo. “Starting with email marketing is a natural fit, as effective email marketing is critical for all companies, from angel-funded startups to Fortune 500 companies. We’re eager to track the results of this initiative and to continue providing companies with the resources needed to drive more effective marketing practices – and ultimately, higher revenue performance.”

The Benchmark program will be an ongoing Marketo initiative, as the Marketo Benchmark on Email Marketing will soon be joined with surveys focused on social media, lead management, lead nurturing and others.

The survey for the Marketo Benchmark on Email Marketing is available today and there is no cost to participate. To learn more about your how company’s email marketing efforts rate, please access the Benchmark survey here: http://www.marketo.com/benchmark

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

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Sara Schulte

LaunchSquad

415-625-8555

marketo@launchsquad.com