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Marketo Helps QlikTech Implement Global, Multi-Touch Lead Generation Campaign during 2010 World Soccer Finals

Marketing Automation Company Helps QlikTech Generate Over 10,000 New
Leads in Under Two Weeks During Company’s “World Football Fan App” Campaign

San Mateo, CA. July 13, 2010—Marketo, the revenue cycle management company, today announced it has helped QlikTech, the company behind QlikView, a leading business intelligence tool, generate more than 10,000 new contacts for lead nurturing during its recent “World Football Fan App” marketing campaign.

With the onset of the soccer finals in South Africa, the most popular global sporting event, QlikTech saw an opportunity to reach out to its prospects worldwide with a program that could be launched under one collective voice. With its QlikView business intelligence software, the company created a “Qlik It and Kick It” application, designed to let soccer fans easily explore past and present world football statistics. It used this app as part of a global marketing campaign to drive further awareness of its software’s capabilities, and create leads to nurture through the revenue cycle. QlikTech used Marketo Lead Management and Marketo Sales Insight to help make this global “World Football Fan App” campaign a success and generate outstanding results.

Marketo and QlikTech worked together to globally synchronize each email wave with crucial soccer matches to maximize the impact of each touch. After each wave, prospects flocked to QlikTech’s Marketo-powered landing page, in which Marketo gathered significant amounts of information about each lead, and passed to QlikTech the most qualified and useful information about which users were engaging with the “Qlik It and Kick It” campaign.

“We are thrilled to have played such a significant role in QlikTech’s success during its World Cup Awareness campaign,” said Phil Fernandez, president and CEO of Marketo. “To ensure QlikTech’s success, we tightly aligned the implementation of the program early on for rapid execution of this complex campaign. Marketo is committed to working tirelessly with all our customers, including meeting the special requirements of our global enterprise customers, to ensure maximum revenue potential through effective marketing automation and sales effectiveness solutions.”

“Marketo was extremely flexible, robust and easy to set up, which made campaign implementation extremely simple and streamlined,” said Doug Laird, vice president of marketing, QlikTech. “Marketo was a key factor in enabling QlikTech to maximize lead potential during this exciting campaign, and we are very pleased with the results.”