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Marketo CEO Phil Fernandez To Share Best Practices at CRM Evolution Conference

Fernandez to participate in the interactive session on “How to Build a Successful and Profitable CRM Application”

San Mateo, CA July 27, 2010 — Marketo, the leading revenue cycle management company, today announced that Phil Fernandez, CEO of Marketo, will be participating in an interactive panel discussion during CRM Magazine’s annual CRM Evolution Conference. The session titled, “Building a Successful and Profitable CRM Application”, will take place on August 2^nd, 2010 at 3:15 p.m. at the New York Marriott in New York City.

In addition to Fernandez, the panel is made up of some of the hottest companies and executives in the CRM space, including, Christopher W. Cabrera, founder & CEO, Xactly Corporation, Jim Fowler, CEO, Jigsaw, Umberto Milletti, CEO, InsideView, and moderated by Brent Leary, partner, CRM Essentials.

“Companies today are keenly focused on the integration of sales and marketing and more effective ways to drive predictable revenue,” said Phil Fernandez, CEO of Marketo. “The integration of marketing automation systems like Marketo with CRM systems enables companies to better understand the revenue cycle. I am thrilled to have been asked to participate on this exciting panel and look forward to meeting so many market influencers.”

Learn more about this year’s CRM Evolution event.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.