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Marketo CEO Phil Fernandez Advances the Revenue Revolution with Revenue Performance Management Blog

Discusses the CEO Imperative: How to Deliver Predictable Revenue Growth

SAN MATEO, CA – October 12, 2010 – Marketo, the leading revenue performance management company, today announced the launch of Marketo President and CEO Phil Fernandez’s Revenue Performance blog. Through weekly discussions, videos and interviews with leading industry voices, Fernandez will address strategies for companies to optimize interactions with buyers in today’s marketplace to drive predictable revenue growth.

“CEOs are eager to find ways to improve efficiency and growth,” said Fernandez. “However, Frost & Sullivan reported in its 2009 CEO Survey that CEOs appear to have less confidence in their organizations’ ability to conduct core growth strategies.  More than two years ago, Marketo declared a Revenue Revolution to encourage companies to align marketing and sales to look at the entire revenue ecosystem.  We continue this revolution as we evolve beyond marketing automation to Revenue Performance Management — the single largest opportunity for leading companies to improve revenue growth.”

Revenue Performance Management is a strategy to optimize interactions with buyers across the revenue cycle to accelerate predictable revenue growth. In order to achieve this kind of transformation, companies must address organization, compensation and incentives, job roles, and work practices as well as their technology infrastructure.

Marketo’s vision is to enable this business transformation by providing the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth.

“Businesses need to ask themselves if they have adapted to today’s ‘buyers-in-command’ marketplace,” said Fernandez.  “I am motivated to create a forum with this blog to discuss issues that company leaders face to improve revenue growth in an ever-evolving marketplace.”