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Marketo Announces Titanium Sponsorship of Dreamforce 2011

The Cloud Computing Event of the Year Will Showcase How Businesses Can Tap Into the Power of Social, Mobile and Open Technologies to Become Social Enterprises

Revenue Performance Management Leader to Demonstrate Product Innovation Across Lead Generation, Sales Effectiveness and Marketing Analytics

SAN MATEO, Calif., Aug. 10, 2011 – Marketo, one of the fastest-growing providers of Revenue Performance Management solutions, today announced it will be a titanium sponsor of salesforce.com’s Dreamforce 2011 conference (www.dreamforce.com), the world’s largest cloud computing event. The conference will be held Aug. 30 – Sept. 2, at the Moscone Center in San Francisco, CA. Marketo will be located in booth 817 at the Dreamforce Expo.

Marketo revolutionizes how businesses generate and accelerate revenue by helping them expand lead flow and optimize sales and marketing alignment so they can close the right deals faster. Marketo’s powerful, easy-to-use Revenue Performance Management solutions greatly increase revenue – and deliver the insights needed to drive predictable growth.

“Marketo is laser-focused on providing the most innovative, proven solutions that transform marketing and sales operations into high performance revenue engines, to drive growth and fuel success,” said Paul Albright, chief revenue officer of Marketo. “By leveraging Marketo and salesforce.com, organizations can create a powerful solution to improve both sales effectiveness and marketing performance.”

Marketo will present the following sessions at Dreamforce 2011:

• “Ten Strategies for Content Marketing, Events and Marketing Automation Success.”  Ann Handley, chief content officer at MarketingProfs, and Jon Miller, vice president of marketing at Marketo, will deliver tips on how to create success with inbound marketing and content marketing, progressive approaches to managing revenue-driving events and innovative lead nurturing and lead scoring programs.

• “Eight Ways to Establish Integrated Sales & Marketing and Improve Sales Operations.” Bill Binch, senior vice president of sales at Marketo, will lead a panel of sales executives and thought leaders as they share their secrets for building collaborative sales and marketing teams.

• “Welcome to the Future of Self-Service Communities.” Heather Watkins, senior manager of customer communities & programs at Marketo and Olivier Pin, senior director of product management at salesforce.com, will discuss how new features in the Service Cloud are streamlining self-service, social, and community channels into one single flow – for customers and agents alike.

Marketo, along with the Marketing Cloud™, will host the preeminent party for marketers on Tuesday, Aug. 30 at the San Francisco Museum of Modern Art for an evening of networking and spectacular art.  The Marketing Cloud provides a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms. Marketing Cloud members include Brainshark, Bulldog Solutions, Conductor, Demandbase, Hoovers, MarketingProfs, Marketo, ON24, PR Newswire and The Pedowitz Group.  To learn more, visit www.marketing-cloud.com.

Dreamforce 2011 is the cloud computing event of the year.  The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

Additional Information

• Register for Dreamforce: www.dreamforce.com
• Become a fan of Dreamforce on Facebook: http://www.facebook.com/dreamforce.
• Follow @Dreamforce on Twitter: www.twitter.com/dreamforce
• Follow @Marketo on Twitter: www.twitter.com/marketo
• Learn more about Marketo at Dreamforce: http://www.marketo.com/dreamforce11/

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

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Media Contacts:

Emilie Cole

LaunchSquad

415-625-8555

marketo@launchsquad.com

Jen Howard

Marketo

650-240-4632

jen@marketo.com