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Marketo Announces Platinum Sponsorship of Dreamforce 2010

Revenue Performance Management Leader to Demonstrate Product Innovation across Lead Generation, Sales Effectiveness and Marketing Analytics

San Mateo, CA – Nov. 30, 2010 – Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, today announced it will be a platinum sponsor of salesforce.com’s Dreamforce 2010 conference (www.dreamforce.com). The conference will be held December 6 – 9, 2010, at the Moscone Center in San Francisco. Marketo revolutionizes how marketing and sales teams of all sizes work with customers and together improve revenue performance. Developed in the cloud, Marketo’s solutions are both powerful and easy to use, providing explosive revenue performance from the earliest stages of demand generation and lead management to deal close and continued customer loyalty. Marketo will be in booth 607 at the Dreamforce Expo.

“At Marketo, we want our customers to derive the greatest value from their Marketo and salesforce.com solutions to improve revenue performance,” said Phil Fernandez, president and CEO of Marketo. “It’s no secret consumer buying behavior has changed forever, and companies need easy-to-use technology that provides the visibility required to maximize sales and marketing effectiveness. We are excited to explore the market shift to Cloud 2, the next paradigm of cloud computing, at Dreamforce 2010, where we will highlight Revenue Performance Management as the future of marketing and sales.”

At Dreamforce 2010, Marketo and its customers will be highlighted during three sessions:

1.      Salesforce.com, SunGuard Data Systems, and Marketo will explore how accurate data results in higher adoption and better quality leads.

2.       “A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales” – The session, presented by Jon Miller, vice president of marketing at Marketo, along with customers Bronto and Emptoris, will highlight Marketo’s “Secret Sauce” and how  the company’s customers are successfully using lead scoring and nurturing to identify and prioritize sales-ready leads and establish a relationship with prospects.

3.      “Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness” – The session will include presentations by Bill Binch, vice president of sales at Marketo, and customers Appirio and Core Security.

“The team at Marketo has proven to be an effective partner, providing users of all sizes easy integration of their Marketo data with Salesforce CRM,” said Kendall Collins, chief marketing officer of Salesforce.com.  “We are excited to have Marketo’s support for Dreamforce 2010, a place where customers look to our sponsors to learn about bringing Cloud 2 business apps – ones that are mobile, social and delivered via the cloud – to their enterprises.”

Dreamforce is the industry’s leading global cloud computing event. The event is focused on inspiring customer, partner and developer success with cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Sales Cloud, Service Cloud and Force.com and more. Over the past 10 years, the cloud computing economy has radically changed the way companies operate. Now, the next generation of cloud computing is becoming inherently social, real-time and mobile. Dreamforce is the site of this transition, with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions.

Additional Information

• Register for Dreamforce: www.dreamforce.com
• Become a fan of Dreamforce on Facebook: http://www.facebook.com/dreamforce.
• Follow @Dreamforce on Twitter: www.twitter.com/dreamforce
• Follow #Marketo on Twitter: www.twitter.com/marketo
• Learn more about Marketo at Dreamforce: www.marketo.com/dreamforce

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.