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Marketo Announces Finalists of 2011 Revenue Performance Excellence Awards

After Overwhelming Number of Submissions, Marketo’s ‘Revvies’ Acknowledges Finalists’ Outstanding Achievements

San Mateo, CA – August 23, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the finalists of the first annual Revenue Performance Excellence Awards. The “Revvies” recognize customers for their outstanding achievements and leadership in Revenue Performance Management and their innovative use of Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions.

The finalists of the 2011 Revenue Performance Excellence Awards include:

Most Successful Global RPM Execution:
Most Dramatic Business Impact:
Social Media Marketing Maven:
Most Innovative Revenue Engine:
Most Impactful Use of Marketo by a salesforce.com customer:

The finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. The awards will be presented on August 31, 2011 at the Marketo Customer Breakfast in San Francisco.

“We are extremely pleased with both the quantity and caliber of the entries we received for our first annual Revvie Awards,“ said Paul Albright, Marketo’s chief revenue officer. “Not only did we exceed the expected number of submissions by over 150%, but we were thrilled to continue to learn how Marketo is providing a dramatic business impact for our customers evidenced by the incredible stories and phenomenal success metrics submitted. Congratulations to each of the finalists for their achievements in generating and accelerating revenue to drive organizational growth.”

About The Revenue Performance Excellence Awards

Most Successful Global RPM Execution: Honors an organization with successful Marketo implementations across multiple countries or regions, as well as unprecedented results within those deployments, including increased revenue, marketing ROI, global alignment and overall business impact.
Most Dramatic Business Impact: Honors an organization with measurement of exceptional results working with Marketo solutions. This includes increases in qualified leads, deal sizes and sales effectiveness, as well as increased conversion/new customer rates and shorter sales cycles.
Social Media Marketing Maven: Honors an individual that has achieved notable success in converting social marketing efforts into real leads and opportunities or utilizing Marketo for outbound social marketing.
Most Innovative Revenue Engine: Honors an individual with an especially creative, effective or original Marketo deployment to increase revenue performance at their organization or to revolutionize how the business operates at a fundamental level.
Most Impactful Use of Marketo by a salesforce.com customer: Describes the successes that one has achieved through the combination of the Marketo and a cloud-based CRM platform.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

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PR Contact:

Jen Howard

Marketo, Inc.

650-240-4632

jen@marketo.com

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Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.