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Marketo 2010 User Summit Sells Out

Revenue Performance Management Takes the Summit Spotlight

SAN MATEO, CA – October 8, 2010 – Marketo, the leading revenue performance management company, is pleased to announce that its 2010 Marketo User Summit sold out today. More than 475 participants will attend the event entitled Marketing & Sales: Accelerating Revenue Performance on October 13^th and 14^th at the Marriott Marquis, San Francisco.

More than half of Marketo’s customer base from around the globe, including Australia, Canada, Europe, the UK and US, will converge with representation from top executives at Silicon Valley’s leading companies. During the two-day summit, facilitated by Marketo President and CEO, Phil Fernandez will explore revenue performance management, a critical topic that is transforming how businesses are driving predictable revenue in a changing buying landscape.

This year’s summit includes an extraordinary lineup of keynote speakers and an exciting agenda planned for the Marketo community of customers and partners. In addition to networking with a diverse base of peers across multiple industries, participants will learn from successful Marketo end users and industry experts. Before the summit, participants are invited to attend Marketo University, an intensive, hands-on opportunity that will cover the details of lead scoring, lead nurturing, life cycle management and marketing reporting.

“We are thrilled that we have such an active, engaged community,” said Fernandez. “Our customers are looking to improve revenue performance management in an ever-evolving marketplace, and we have designed this summit to showcase best practices and industry leading strategies.”

To find out more about the 2010 Marketo User Summit, please visit http://www.marketo.com/b2b-marketing-sales-conference. The event’s Twitter hashtag is #mus10.

For more information about Marketo events, research and product enhancements, follow the company on Twitter at @marketo or subscribe to the Market blog.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.