News and Events

Press Releases

Marketo’s Phil Fernandez in Forbes: “Turmoil Brings Opportunity”

Revenue Performance Management Key to Growth in a Weak Economy

SAN MATEO, Calif. – Sept. 14, 2011  – How can any company accelerate revenue growth, even in uncertain economic times like these? That’s yesterday’s topic of an article in Forbes.com by Marketo CEO Phil Fernandez, who explains why and how a new era in buyer-seller relations, coupled with cloud technology innovations, help companies grow like never before.

Turmoil Breeds Opportunity: Growing in a Weak Economy

“In 2008, the mantra was ‘do more with less’ – cut costs and employees, reduce expenses, and stretch what you have…until there was no more to cut,” explains Fernandez. “Three years later, we’re in a different situation. The cuts that were made a few years ago and the lean, nimble values that resulted are still largely in place. Is it possible to not only maintain the new, slender operations and grow revenue? The answer is yes.”

Pointing to the revenue-performance values that have made Marketo one of the fastest-growing cloud solutions in history – and have helped its customers increase revenue by an average of 40 percent – Fernandez educates the business reader on:

• New buyers: Whether looking for a new snowboard or a multimillion-dollar defense contract, today’s buyer comes to the ‘sales moment’ with more knowledge than ever from social, content and search-engine channels

• New sellers: Sales professionals and executives must embrace this ‘new buyer’ and enter the sales moment with added value at the point of relevancy in order to increase sales effectiveness and close the deal

• New tools: Methodologies and major technological advancements in cloud computing are changing the way companies can form entirely new revenue performance strategies

“Turmoil breeds opportunity – especially for those forward-thinking organizations and business leaders who are prepared to do what’s needed to capitalize on them. It’s the ability for companies to adapt quickly to these seismic shifts that separates the revenue wheat from the investment chaff.”

To read more about revenue performance management in Forbes.com, please visit the full story.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Emilie Cole or Sara Schulte

LaunchSquad

415-625-8555

marketo@launchsquad.com