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Marketo’s Blogs Surpass 10,000 Subscribers

Considered Must Read for Marketing and Sales Best Practices

SAN MATEO, CA. – December 13, 2010 – Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, today announced that its blogs have surpassed 10,000 subscribers and 16,000 monthly visitors. The Marketo blogs – ‘Modern B2B Marketing,’ ‘Revenue Performance,’ and ‘Modern B2B Sales’ – are considered must-reads for sales and marketing best practices and business strategies to improve revenue performance and growth.

“The exceptional growth of our blogs has paralleled the rapid growth of Marketo, which has become the leader of the Revenue Performance Management industry today, with more than 750 customers,” said Phil Fernandez, president and CEO, Marketo. “A major factor behind Marketo’s growing success is that we use our own proven solutions and expertise to integrate sales and marketing and drive strong revenue performance. Sharing these best practices on our blogs is an integral part of our comprehensive content marketing strategy and capabilities.”

Marketo’s blogs explore the latest trends and best practices in how to align marketing and sales organizations to improve revenue performance and growth. The blogs have received widespread recognition, including being listed as number 72 on the AdAge Power 150, the standard-bearer for marketing blog rankings, along with receiving many other blog awards. Marketo’s blogs also rank number one in Google organic search results for popular phrases such as “B2B Marketing” due to the marketing community’s endorsement of its content.

“Of the many marketing blogs I follow, Marketo’s is consistently one of the most insightful, timely, and relevant,” said Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing. “Not long ago, success in marketing meant shouting louder than everybody else – but today’s prospects tune out all the noise and decide whom they are willing to talk to. Marketo understands that the path to marketing success today is paved with value, and their blogs are a great example of how they are delivering high-quality content to the marketplace.”

Marketo’s CEO Fernandez recently launched the ‘Revenue Performance’ blog. The goal of this new blog is to give CEOs and other senior-level executives a clearer understanding of how Revenue Performance Management can enable their companies to transform the sales and marketing process to drive significantly greater revenue results. As Fernandez writes in his blog, Revenue Performance Management optimizes interactions with buyers across the revenue cycle to accelerate predictable revenue performance. In adopting this transformative approach to sales and marketing, he explains how companies must address organization, compensation and incentives, job roles and work practices, as well as their technology infrastructure.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.