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Marketo’s Amy Guarino Recognized by Everything Channel’s CRN Magazine as One of the Top Women of the Channel

Marketing Automation Executive Honored for Outstanding Partner Management

SAN MATEO, CA – July 28, 2010 – Marketo, the revenue cycle management company, today announced that Amy Guarino, Vice President Business Development, has been recognized by Everything Channel’s CRN Magazine as one of the top Women of the Channel. CRN’s annual list recognizes female executives across vendors’ channel organizations, distributors and solution providers for their accomplishments over the past year and the far-reaching impact they are having on the technology industry going forward. This year’s Women of the Channel were chosen by the editors of CRN magazine based on their achievements as executives and the amount of influence they wield over the technology channel.

“We are pleased to have someone of Amy’s caliber be recognized as one of the top Women of the Channel,” said Phil Fernandez, president and CEO, Marketo. “A large part of Marketo’s success with our customers is based on our partnerships and Amy has done a superb job driving our go to market strategy with key partners including Jigsaw and The Pedowitz Group.”

Guarino has a history of driving partner channel strategy and was recognized as a 2009 Woman of Influence in the Silicon Valley. At Marketo she established the indirect channel strategy which aids in supporting Marketo’s customers and helps drive overall revenue.

“Women hold many prominent executive positions at vendor organizations, distributors and solution provider organizations, providing critical insight and influence when it comes to technology and the channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations,” said Kelley Damore, VP, Editorial Director, Everything Channel.

A special feature of the Women of the Channel is in the July issue of CRN Magazine and expanded coverage will be featured online at www.crn.com.

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Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.