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MarketingSherpa and B2B Marketing Firm Marketo Share Secrets to Lifting Landing Page Conversions by Nearly 50 Percent

Research Data & Useful Stats from MarketingSherpa’s Just Released 2008 Landing Page Handbook Arms Teleseminar Attendees with Landing Page Best Practices

San Mateo, CA — December 4, 2007 — http://www.Marketo.com —
Marketo, Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today opened landing page teleseminar registration entitled “New Research: Practical Tips on How to Lift Conversion Response”.

This must-attend, landing page best practices teleseminar is being hosted by marketing automation leader Marketo along with well-known research organization MarketingSherpa.

Presented by Stefan Tornquist, MarketingSherpa research director and Jon Miller, Marketo VP of Marketing and head blogger of Modern B2B Marketing, the teleseminar will:

Discuss five types of landing page tests that work best for increasing conversion rates
Examine real creative samples and their results
Cover examples of increased conversions for pay per click (PPC) dynamic search, registration forms, creative elements, SEO landings, and mobile email
Reveal the biggest tips on measuring landing pages
Justify budgeting for analytics and testing

“Marketo is proud to offer B2B marketers actionable data that increases the effectiveness of their landing pages,” said Miller. “In partnership with MarketingSherpa, we believe our teleseminar will be one of the best ways for marketers to learn how to
increase landing page conversion in time for 2008.”

Attendees in the webinar will learn proven ways to substantially raise landing page conversion rates, including the top tests that will raise landing page conversions. In addition, Miller and Tornquist will assure that attendees come away with a detailed
understanding of how to measure the success of landing pages as well as actionable landing page strategies designed to attain up to a 50 percent increase in conversion.

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Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.