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Marketing Automation Vendor Marketo Names Rob Mihalyi Vice President of Products

Engineering expert to fuel customer success through focus on world-class operations and quality

San Mateo, CA, — October 16, 2008 — B2B marketing company Marketo today announced that software engineering expert Rob Mihalyi has joined the company as Vice President of Products. Marketo already offers the most intuitive marketing automation software available and will count on Mihalyi’s 20 years of engineering leadership to build on the success of Marketo Lead Management and meet the needs of the most demanding enterprises. Milhalyi is responsible for Marketo’s full product lifecycle, from inception to development and operations, and will report to Marketo CEO Phil Fernandez.

“Rob has world-class engineering experience that will help us keep our product and operations at levels that continue to outpace the competition,” said Fernandez. “Despite today’s uncertain economic conditions, marketers are increasingly recognizing that by providing sophisticated marketing technology in an easy-to-buy and easy-to-use package, our solution helps them drive revenue quickly and easily. That’s why we are growing so quickly, and we are thrilled to have Rob on board to support our continued fast growth.”

Prior to Marketo, Mihalyi held executive level positions at MarketLive, Steelwedge, One Release Venture Engineering and IMX, Inc., where he was responsible for all aspects of large-scale, mission-critical system architecture, company technology strategy and direction, software development and technology operations management. He was also with Sybase from 1986 to 1997, where he was Architect of the Sybase SQL Server 11 release and Sr. Director of SQL Server Engineering organization. Mihalyi holds a patent for parallel data buffer caching architecture and has received several awards for architecture and design excellence. He attended U.C. Berkeley and the University of Phoenix, earning a BS in Computer Information Systems.

“My background is in leading and managing the development of high-growth and high-demand SaaS applications, so Marketo is a perfect fit for me,” said Mihalyi. “Marketo’s number-one focus is on driving success for its customers, and a world-class product is the cornerstone of that commitment so I’m excited to help the company fulfill its vision.”

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