News and Events

Press Releases

Marketing Automation Provider Marketo Selected by AlwaysOn as an OnDemand Top 100 Winner

Recognized for creating new opportunities in cloud computing and SaaS

San Mateo, CA, April 7, 2010 – Marketo, the revenue-focused marketing automation company,  today announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners.  Inclusion in the OnDemand 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Marketo was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Being named as an OnDemand Top 100 winner reflects Marketo’s unprecedented growth providing on-demand marketing automation. Marketo provides powerful and easy software that helps B2B marketing and sales teams at mid-sized and large businesses unlock faster revenue growth.

Delivered in the Marketing Cloud, Marketo’s technology combines enterprise-class software with proven analytics to ensure companies are achieving maximum marketing and sales effectiveness.

Marketo and the OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 19th, 2010, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, CA. This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging,” said Tony Perkins, founder and editor of AlwaysOn. “We congratulate this year’s OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload.”

“We are honored to be named to OnDemand’s Top 100 list,” said Phil Fernandez, president and CEO, Marketo. “By helping to turn marketing from a cost center into a strategic asset, Marketo is changing the way companies generate revenue. This transformation is the single largest untapped opportunity in B2B organizations. Our customers are reaping its rewards, and their success is a key factor driving our own success.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at:
http://alwayson.goingon.com/permalink/post/34759