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Marketing Automation Leader Marketo Announces Marketing Asset Management Capabilities

Lead management customers can now store, distribute and track content and other marketing assets

San Mateo, CA — November 20, 2008 — Marketo, the fastest-growing marketing automation vendor, today announced new marketing asset management capabilities in its flagship product, Marketo Lead Management. These enhancements extend Marketo’s powerful and easy-to-use marketing platform with additional tools to store and distribute content, collateral, and other marketing assets as well as track how and when prospects and customers use the content as part of their buying cycles.

“As business-to-business buyers take control over their research and buying processes, the content that marketers provide plays an increasingly important role in educating prospects and building relationships with potential customers,” said Phil Fernandez, president and CEO of Marketo. “With Marketo Lead Management, marketers now have a place to store and manage all their marketing assets and can see exactly which prospects are downloading which pieces of content at every stage of the revenue cycle. This means that marketing and sales teams have more insight than ever about the right action to deepen the relationship with each prospect, which leads to shorter deal cycles and more revenue.”

The marketing asset management capabilities of Marketo Lead Management let marketers:

• Create professional emails, forms, and landing pages without IT
• Upload, store and manage Adobe Acrobat PDFs, Microsoft Word documents and PowerPoint files, Adobe Flash files, MP3 audio, and more – all hosted “in the cloud” as part of Marketo’s service
• Publish customized URLs for each asset that are part of the client’s domain, not Marketo’s
• Share content freely or use landing pages and forms to require registration for access to content
• Send auto-responder follow-ups whenever a prospect views or downloads any asset or collateral
• Track every piece of content viewed by each prospect, tag and segment leads based on which content they’ve downloaded, and score leads based on the content they’re reviewed
• Send real-time notifications that alert sales whenever key assets are viewed

“In our market, we need to educate buyers about the benefits of SaaS business intelligence for sales management and the impact that the right sales metrics can have on business performance,” said Darren Cunningham, Senior Director of Marketing for LucidEra. “Marketo’s marketing automation provides a critical part of my demand generation infrastructure. The ability to store and manage marketing content in Marketo allows me to understand which assets are relevant and useful to my prospects. This ultimately helps me deliver more value to LucidEra prospects in the sales cycle and higher quality leads to the sales team.”

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