KDS Deploys Marketo in French and English Boosting Marketing’s Contribution to Bottom Line
35 percent Increase in Opportunity Close Rate, 30 percent Increase in Sales-Ready Leads, Native French Language Support and Ability to Easily Customize and Deploy International Campaigns
SAN MATEO, Calif. – September 18, 2013 – Marketo (NASDAQ:MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships today announced that Travel and Expense Management systems specialist, KDS, has deployed Marketo to customize its marketing campaigns in both native French and English, and boost marketing’s impact on the business. Marketo has increased KDS’ opportunity close rate by 35 percent, increased sales-ready leads by 30 percent, and provided visibility to KDS executive management into how marketing campaigns are contributing to the bottom line.
“We already had a marketing automation solution in place, but it was increasingly difficult to use, did not support lead scoring on our email marketing activities, or support our native French language,” said Stan Berteloot, Marketing Director, KDS. “With increasing pressure from our executive management team to produce cheaper, sales-ready leads, one of my colleagues attended a Marketo conference in Paris. She was bowled over with what she heard and knew that Marketo was the right solution for us.”
Marketo enabled KDS to quickly and easily customize email-marketing campaigns in both French and English. Using standard features like “clone” a French campaign can quickly be rolled out in English, saving a considerable amount of marketing resource. Campaigns can now be up and running in a matter of hours, instead of days or even weeks.
In particular, Marketo’s batch campaign functionality was invaluable to KDS, enabling the company to ensure the right data was in the right fields, based on the right variables. This capability allowed the company to ‘run once and run now’ with email campaigns, to improve efficiency, reduce manual marketing resources and boost productivity.
“With Marketo, we were able to quickly deliver an increase of 30 percent in sales-ready leads to our team of inside sales representatives” said Berteloot. “Marketo has also accelerated our opportunity close rate by 35 percent because of the improved quality of leads we pass to sales. It has enabled us to streamline the relationship between sales and marketing, improving the visibility into what marketing is doing. The Sales Insight dashboard lets sales see the touch points that prospects are having with specific marketing campaigns, which in turn, helps us relay and communicate results and activities with the executive management team.”
Using Marketo’s reporting analytics tool and the opportunity influencer feature, KDS is now working on defining its own marketing Key Performance Influencers.
With offices in Paris and London, KDS is a leading international provider of Travel & Expense management systems for private and public sector organisations. By providing insight into process and spending, the company’s mission is to help organisations of all sizes proactively control and reduce their T&E costs. The KDS unified SaaS-based technology addresses the complete T&E lifecycle, from policy definition and enforcement, and online self-booking, through to automated expense processing and invoice reconciliation.
With each stage handled seamlessly by fully-integrated technology, clients achieve significant efficiencies and cost-savings. KDS offers the most extensive back-end connectivity to financial service and travel providers (airline, car, rail and hotel) in the industry, ensuring optimized pricing and up-to-the-minute inventory control.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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