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Industry Thought Leaders to Speak on Accelerating Revenue Performance at Marketo’s 2010 User Summit

Users to explore Marketo University and best Practices for Defining Success

SAN MATEO, CA – October 6, 2010 – Marketo, the leading revenue performance management company, today announced its 2010 Marketo User Summit entitled Marketing & Sales: Accelerating Revenue Performance on October 13^th and 14^th at the Marriott Marquis, San Francisco. During the two-day summit, facilitated by Marketo President and CEO, Phil Fernandez, participants will explore marketing automation’s maturation into revenue performance management, a critical topic that is transforming how marketers define success.

This year’s summit includes an extraordinary lineup of keynote speakers and an exciting agenda planned for the Marketo community of customers and partners. In addition to networking with a diverse base of peers across multiple industries, participants will learn from successful Marketo end users and industry experts how they are driving predictable revenue in a changing buying landscape.

“Make no mistake: our customers’ success drives our success,” said Fernandez. “We’re looking forward to hearing new marketing ideas from our team of experts, customers and partners. After spending time with us during this summit, participants will have the tools and skills required to successfully implement a revenue performance management strategy.”

Keynote speakers and Platinum sponsors at the 2010 Marketo User Summit include:

Forrester – Andre Pino, Principal Analyst
Author – Avinash Kaushik, Web Analytics 2.0 and Web Analytics: An Hour A Day
Jigsaw – Kyle Christensen, Senior Director of Marketing
Pedowitz Group – Debbie Qaqish, Chief Revenue Officer
PR Newswire – Ninan Chacko, CEO
QlikTech – Doug Laird, Vice President of Marketing
Salesforce.com – Todd Forsythe, VP of Global Campaigns

Before the summit, Marketo will also offer Marketo University, an intensive, hands-on opportunity that will cover the details of lead scoring, lead nurturing, life cycle management and marketing reporting.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.