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Game-Changing B2B Marketing Software Unveiled by Marketo

On-Demand B2B Marketing Solution Revolutionizes Sales Lead Generation and Marketing Accountability

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The Under The Radar presentation is also available to view.

Mountain View, CA, Under The Radar Conference — March 20, 2008 — B2B marketing software firm Marketo today announced the launch of the company and its breakthrough product, Marketo Lead Management. Over the last year, Marketo
has built a loyal customer base with its beta products, and today the company unveiled its latest marketing software solution at Under the Radar, a premier industry conference for tracking early-stage innovation.

“Marketo’s ambitions are bold – we want to re-invent marketing automation,” said Phil Fernandez, president and CEO at Marketo. “Existing marketing automation products have been too costly, too hard to implement and far too complex for all but a few marketers. With today’s release, we’re changing the game with an on-demand solution that is sophisticated, yet also easy to buy, own and use. Our enterprise-class marketing solution for mere mortals sets a new bar for excellence in the industry, and it’s one that other marketing automation providers haven’t been able to reach.”

Fast and Easy On-Demand Solution Liberates Marketers

Marketo liberates marketers from the hassle, expense and pain associated with traditional offerings. Unlike on-premise or even prior SaaS marketing automation solutions, Marketo’s lead management software is on-demand in every sense, from evaluation and purchasing to installation and support.

“I’ve had experiences using other marketing automation solutions, and none compare to Marketo – it is by far the easiest to use solution that I have seen. I recently told a colleague that building a lead scoring program in Marketo is so simple that he would cry if he saw it,” said Jen Erale, director of marketing communications at Vindicia. “Our billing and fraud management solution has expanded significantly in the marketplace, and I needed a solution that could simplify the process of sending qualified leads to the sales team without requiring training, tech support and other logistical headaches from my end. Quite simply, I could not do my job effectively without Marketo.”

Marketo makes it easy for customers to get started quickly with a free trial and a simple process for getting production campaigns up and running in just days. While other vendors’ complicated technologies require expensive integration and training, with Marketo there are no charges for integration, training, or set-up. With an intuitive drag-and-drop user interface that’s as easy as building a PowerPoint slide, the product lets marketers automate and measure sophisticated campaigns without requiring IT support, specialized skills or training.

Marketo Lead Management – Features Highlights

Marketo Lead Management automates demand generation activities to help B2B marketing professionals generate more sales leads with less manual effort. Key capabilities include:

• Lead nurturing: improve lead generation ROI by nurturing raw inquiries into sales-ready leads
• Lead scoring and alerting: automate lead qualification so that marketing passes only qualified leads to sales
• Email marketing: design, execute and measure sophisticated email dialogue campaigns
• Landing page optimization: improve conversion by creating and optimizing targeted landing pages
• Marketing lead database: provide all the information marketing really needs to acquire and nurture leads, forecast results and demonstrate marketing’s impact on the
  bottom line
• Marketing ROI analytics: demonstrate marketing accountability through rich pre-built reports and custom analytics

Additionally, Marketo Lead Management works with existing CRM solutions and is certified on Salesforce.com’s AppExchange, enabling two-way data synchronization, sales task automation and follow-up tracking. This bi-directional functionality allows companies to measure campaign effectiveness from leads to opportunities to revenue.

Industry Support for Marketo

“In world a Marketing 2.0 world, the divide between sales and marketing is widening. Leads are coming in from all directions, especially through online channels, and prospects want to keep control of their buying process. Marketers have the daunting task of sifting through a sea of potential prospects to deliver qualified leads to sales while nurturing the remaining prospects. Without the right tools, this is an impossible task,” said Jeanne Hopkins, chief marketing officer at MECLABS Sciences Group, parent company of MarketingSherpa, MarketingExperiments and InTouch Corporation. “As the job of the B2B marketing organization evolves from limited demand generation to qualifying and nurturing leads, marketing automation is becoming a ‘must have’ application.”

“Today’s marketers face painful and laborious tasks such as generating inquiries from dozens of sources, following up appropriately with each individual prospect, and managing spreadsheets to demonstrate marketing ROI and program effectiveness. When you’re dealing with hundreds of discrete tasks like this each day, there’s a huge drain on marketing productivity and creativity,” said Andrew Gaffney, editor, DemandGen Report, a publication targeted to sales and marketing executives focused on speeding up the sales pipeline. “Marketers need a solution that automates the entire lead management process so they can spend more time on strategic and creative tasks that improve marketing ROI.”

“The marketing function has changed radically over the past ten years. While marketing was once based on creativity and branding, its primary role today is to drive lead generation and, ultimately, revenue,” said Bruce Cleveland, former head of Marketing, Products and the OnDemand divisions of Siebel Systems and currently a partner at venture firm InterWest Partners. “Marketo has developed a suite of world-class on-demand marketing applications designed to help marketers create, analyze and optimize their lead generation and drive revenue. The company’s unique applications and business model will do to marketing what Siebel and Salesforce.com did to Sales Automation by revolutionizing and consolidating the marketing automation industry.”

A Complete Solution – The Power of Software plus Marketing Best Practices

“At Marketo, the commitment to customer success does not come with a price,” said Jon Miller, VP of marketing at Marketo. “Besides getting into production at no additional cost, our customers benefit from being part of a community that constantly shares ideas, knowledge and best practices. Marketo customers have access to our Customer Success Managers, as well as our podcasts, B2B marketing blog, and online user community where marketers can share ideas and help each other drive business results.”

Marketo’s founders are world-class marketing software executives who transformed B2C marketing at Epiphany. Now, the team including co-founders Fernandez, Miller and CTO David Morandi is applying the same passion, best practices and sophisticated approach to technology to transform B2B marketing. With over fifty years of combined experience, they are revolutionizing the industry a second time by delivering an enterprise-class solution that is easy to use and easy to install, putting B2B marketers and their companies on the path to closing deals and driving revenue.

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