Press Releases

Demand Generation Leader Marketo Named a CRN Emerging Technology Vendor

Marketo Alliance Helps Marketing Automation Vendor Align Marketing and Sales to Achieve Rapid Customer Growth

SAN MATEO, CA – June 22, 2009 – Marketo, the fastest growing provider of marketing automation software and best practices, today announced that Everything Channel has selected Marketo as a CRN Emerging Technology Vendor. The company’s ecosystem of alliance partners includes marketing agencies, systems integrators, resellers, industry experts and technology leaders.

Marketo’s demand generation, campaign management and sales effectiveness solutions are used by marketing and sales teams at more than 200 mid-market and enterprise companies worldwide. Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver more high quality leads with less effort. A 100% native Force.com application, Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster.

CRN’s Emerging Technology Vendor list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants. The vendors who make the CRN Emerging Technology Vendor list were founded in 2001 or later, have revenue under $1 billion and have an active U.S. channel strategy. The CRN editorial team made the final selection to the Emerging Technology Vendor list after reviewing the submitted information.

The Marketo Alliance offers an innovative partner model built on the underlying premise that Marketo solutions accelerate time-to-value for customers. As a result, partners in five distinct categories – expert partners, agency partners, referral and reseller partners, and marketing moguls – share in a unique business model that quickly transforms their businesses based on level of experience, expertise and commitment.

“Solution Providers seek out innovative vendors that create new and innovative ideas to help them build revenue and customer loyalty. Our Emerging Tech list is where Solution Providers go to find these vendors. We congratulate all of the vendors for their innovation and creativity and their commitment to the technology sales channel,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

“Marketo is proud to earn the distinction of CRN Emerging Technology Vendor,” said Phil Fernandez, President and CEO at Marketo. “Our solution partners have quickly extended our reach in key geographies and vertical markets. As we go to market with Marketo Sales Insight, the Marketo Alliance community will play a critical role in helping our customers align marketing and sales efforts and achieve their marketing and sales ROI and revenue goals.”

Two Marketo partners who have capitalized on this unique opportunity are Connect Direct Inc. (CDI), a West Coast marketing agency specializing in turnkey, integrated demand generation and lead management for high technology companies, and The Pedowitz Group, a national provider that specializes in helping B2B marketing organizations design, automate and optimize process that drive demand and increase revenue.

“What our customers like most about Marketo is that the technology works, it’s extremely easy to use, and the team is very responsive,” said Howard J. Sewell, President of Connect Direct Inc. (CDI), an early Marketo reseller partner. “Our customers are enthusiastic about using Marketo to help them deliver bottom line revenue results.”

“Marketo is easy to use and fast to adopt,” said Jeff Pedowitz, President and Founder of The Pedowitz Group. “With Marketo’s incredible sales momentum, we are discovering ample opportunities for The Pedowitz Group to work with Marketo customers to achieve faster ROI by integrating direct marketing, website marketing and lead generation activity with their sales force automation.”

To learn more about the Marketo Alliance, please visit: http://www.marketo.com/partners.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

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