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B2B Email Marketing for Lead Generation Wisdom To Be Shared by MarketingSherpa and Marketo

Webinar to Arm Attendees with Best Practices and Cutting Edge Insights for Generating Sales Leads

San Mateo, CA, — April 4, 2008 — B2B marketing software company Marketo today announced it is partnering with acclaimed research organization MarketingSherpa to present a live webinar on April 9 designed to enable attendees to produce B2B email marketing campaigns centered around their business objectives.

“Optimizing B2B Email Marketing for Lead Generation“, co-hosted by Stefan Tornquist, Research Director at MarketingSherpa, and Jon Miller, VP of marketing at Marketo and chief blogger for Modern B2B Marketing, will address how to implement more effective email marketing campaigns designed for lead generation and lead nurturing.

The free webinar will explain how marketers can embrace “Marketing 2.0″ tactics to align their marketing processes with the buyer’s process, engaging with prospective customers when and how the prospect wants.

“Marketo, along with MarketingSherpa, is proud to offer B2B marketing professionals proven strategies and tools for improving the effectiveness of their email marketing campaigns and increasing marketing ROI,” states Jon Miller. “By teaming up with MarketingSherpa, our goal is to provide valuable insights that will create real, measurable successes for marketers.”

Many of the ideas to be shared during this webinar stem from Marketo’s experience as a trusted provider of marketing automation solutions for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark, as well as from MarketingSherpa’s Email Marketing Summit held last February.

Attendees will learn how to:

• Allocate and justify appropriate budgets for their campaigns
• Improve the odds that emails are noticed, read and converted to leads
• Develop creative campaigns that will improve click-through and conversion rates
• Increase sales-ready leads with segmentation, automated nurturing and follow-up activities

“By turning batch email marketing campaigns into relationship building dialogs, B2B marketing professionals can improve their lead management and achieve up to a 4-fold increase in marketing effectiveness,” continues Miller. “Stefan & I look forward to educating attendees on how best to optimize their B2B email marketing campaigns and prove that their marketing activities have a positive effect on their company’s bottom line.”

Interested participants can register for “Optimizing B2B Email Marketing for Lead Generation” by visiting Marketo’s website at http://www.marketo.com.

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