Marketo Scored as a Top Marketing Automation Platform by an Independent Research Firm
New Study Cites Leadership in User Experience, Functionality and Enablement
San Mateo, Calif. – January 31, 2013 – Marketo, the leading provider of cloud-based marketing automation software, today announced it has been scored by SiriusDecisions as a leading provider in its new research study SiriusView™, evaluating top business-to-business marketing automation vendors across multiple scoring dimensions. * On user experience, SiriusDecisions scored Marketo number one, and on functionality, Marketo tied for the leading score. According to the report, “Marketo’s interface is intuitive, enabling marketers new to a MAP (marketing automation platform) to get up to speed quickly.”
“We view our position in SiriusDecisions’ new report, SiriusView™ as confirmation of our unique ability to deliver incredible power and functionality while simultaneously delivering the highest levels of user experience,” said Sanjay Dholakia, CMO of Marketo. “Our market leadership is fueled by our persistent innovation, and the desire to maintain trusted customer relationships overtime, and a commitment to their sustained success.”
The comprehensive research study is designed to help b-to-b organizations evaluate all aspects of vendors’ marketing automation offerings and capabilities, and streamline the vendor selection process. SiriusDecisions evaluated technology vendors based on briefings and demos (including specific use cases requested by SiriusDecisions), in-depth surveys, interviews with select customers, and data and information from client inquiries and benchmarks.
*“Source: SiriusDecisions, Inc. SiriusView: Marketing Automation Platforms.”
SiriusDecisions SiriusView Disclaimer
The SiriusView is copyrighted 2013 by SiriusDecisions, Inc. and is reused with permission. The SiriusView is a graphical representation of a marketplace at and for a specific time period. It depicts SiriusDecisions’ analysis of how certain vendors measure against criteria for the marketplace, as defined by SiriusDecisions. SiriusDecisions does not endorse any vendor, product or service depicted in the SiriusView, and does not advise technology users to select only those vendors plotted in a particular area. The SiriusView is intended solely as a research tool, and is not meant to be a specific guide to action. SiriusDecisions disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Marketo: Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.
Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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