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Marketo Receives Salesforce AppExchange Customer Choice Award for Marketing

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Salesforce.com Recognizes Top AppExchange Partner Solutions Based on User Reviews

Voted Best Marketing Application by Salesforce Users for Fifth Year Running

SAN MATEO, February 25, 2013 – Marketo, the provider of a leading cloud-based marketing software platform, today announced it has been named recipient of the Salesforce AppExchange Customer Choice Awards for Marketing, as selected by salesforce.com customers. In receiving this award, Marketo joined all the winners in receiving recognition for their ability to take customer success to new levels. Built using the Salesforce Platform, Marketo’s marketing and sales software solutions are immediately available for test drive and deployment on the AppExchange, the world’s leading business apps marketplace, at http://www.salesforce.com/appexchange/.

As a result of its uniquely easy-to-use, powerful and complete marketing automation software, Marketo has received six Salesforce AppExchange Customer Choice Awards since 2008. The company’s proven technology, comprehensive services and expert guidance have helped thousands of fast-growing small companies and global enterprises alike, turn marketing from a cost center into a revenue driver.

“In just under two years, we have completely transformed our sales and marketing efforts in large measure because of our decision to implement Marketo and Salesforce,” said Doug Wotherspoon executive director of advancement of Algonquin College. “We have always had a great team, but the addition of Marketo with its ease of use and powerful feature set has helped make them even more successful. Marketo delivered on its promise.”

“I’ve been extremely impressed with Marketo,” said Andrew Parker, director of marketing at Logica. “The software is top notch, the people, support and service are unparalleled and I’ve been able to accomplish more with Marketo than I have with any other marketing automation platform I’ve ever used. Not only that, it’s the easiest platform for marketing automation that I’ve ever come across. It’s intuitive and well organized, and I frequently recommend it to other marketers.”

“Companies of all sizes turn to the AppExchange as the world’s leading business apps marketplace to extend the benefits of the cloud throughout their organizations,” said Ron Huddleston, senior vice president ISV and Channel, salesforce.com.  “Marketo’s solutions tap into the power of social and mobile cloud technologies to transform the way companies connect with customers, partners and employees.  We congratulate Marketo on being selected by customers as a leader in marketing and applaud their ongoing commitment to delivering customer success.”

The Marketing category is one of 13 separate categories, recognized by Salesforce AppExchange customers. The AppExchange Customer Choice Awards recognize AppExchange partners who have had excellent user reviews in a specific calendar year. They are awarded based on user-contributed reviews and do not reflect the opinions of salesforce.com, its employees or partners.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

About the Salesforce Platform and the AppExchange

The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,700 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

 

 

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Press Contact:

Jen Howard

Marketo

650-240-4632

jen@marketo.com