Marketo Named a Leader in Gartner Magic Quadrant for CRM Lead Management
Evaluation Based on Ability to Execute and Completeness of Vision
SAN MATEO, Calif. – May 1, 2013 – Marketo, the provider of a leading cloud-based marketing software platform, today announced it was named a Leader by Gartner, Inc. in the CRM Lead Management Report* for the second year in a row. Evaluation criteria for the Gartner Magic Quadrant for CRM Lead Management included ability to execute and completeness of vision as measured by product strength, organizational viability, track record, customer experience and corporate strategy.
“Two thousand customers of all sizes use Marketo to seek to grow their revenue faster and improve marketing ROI. We believe recognition in the Leaders quadrant validates our position as the essential platform for successful marketers,” said Phil Fernandez, President and CEO of Marketo. “Using Marketo’s easy, powerful and complete marketing software, companies can rapidly see greater sales productivity with deeper insight into the performance of their marketing programs across all channels.”
In today’s data centric, multi-channel business environment, marketing professionals are driven to fundamentally change how they engage and interact with prospects and customers. Marketo’s software platform is designed to enable the effective conduct, management and analytical measurement of relationship marketing activities, enabling organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth.
“At Ricoh, we’re focused on using emerging technologies that enable us to communicate with current and potential customers in a relevant way,” said Dominic Pontrelli, Senior Vice President, Marketing, Ricoh Americas Corporation. “Implementing Marketo with our sales force automation system has created more dynamic communication through various channels and constantly provides real-time information to sales for prioritizing opportunities and increasing productivity.”
Marketo continually sets the standard in advanced marketing practice with products such as Marketo Revenue Cycle Analytics, which enables marketers to forecast future revenue based on current lead volume and quality, and Marketo Sales Insights, which offers lead visibility within a salesforce.com or Microsoft Dynamics interface. Last month, the company introduced the new Marketo Social Marketing to help companies go from “likes” to lifetime value by tightly integrating social marketing activities into traditional digital and offline marketing activities.
* Gartner, Inc., Magic Quadrant for CRM Lead Management, by Chris Fletcher, April 23, 2013.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.
Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
Kei Hoshino or Sara Schulte
marketo [at] launchsquad [dot] com