Marketo Announces Fall Dates and Global Expansion of its Popular ‘Revenue Rockstar’ Tour
Revenue Performance Management Leader’s Educational Tour Highlights the Revenue-Driving Power of Marketing
San Mateo, CA – August 17, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the return of its 2011 ‘Revenue Rockstar’ Tour. Following the success of its spring series, the rock-and-roll inspired tour will kick off on September 20 and stop in twelve cities across North America and Europe. The series will once again feature well-respected B2B marketing and sales heavyweights who will provide valuable insight into what it takes to demonstrate measurable ROI and become true revenue rock stars.
“Accelerating revenue is the lifeblood of any business – today’s marketing professionals know they must measure and demonstrate marketing ROI to prove their programs have an impact on the bottom line,” said Paul Albright, Chief Revenue Officer at Marketo. “Marketo prides itself on sharing best practices that help improve pipeline performance and drive outsized revenue growth. As our recent research shows, Marketo helps our customers improve sales opportunities by 46 percent, improve average contract value by 11 percent, improve win rates by 17 percent and reduce customer acquisition costs by 15 percent.”
Marketo’s spring Revenue Rockstar Tour attracted over 2000 marketers, averaging over 100 attendees per city, 75 percent of which were customers or prospects. The tour influenced over $2.5 million in pipeline and over $700,000 in bookings, making it one of Marketo’s most successful marketing programs to date.
In an effort to repeat its tremendous success, the updated fall tour will once again share the secrets to Marketo’s own industry-leading revenue performance as one of the fastest growing SaaS-based companies ever. Attendees will also learn how to overcome ‘creative differences’ between marketing and sales and how both departments can work – and work together – to accelerate predictable revenue growth. Featured Marketo customers will also provide expert advice and in-depth case studies on what works to drive revenue now.
In addition to the tour’s standard format, Marketo will expand the Boston, Austin, Tex., London and Silicon Valley stops into two-day super-events. These extended sessions will provide customers with hands-on Marketo University training and support, additional Marketo tips & tricks, and insight into Marketo’s company direction, product vision and services offerings.
Marketo executive speakers will include Chief Revenue Officer Paul Albright, a key contributor in turning SuccessFactors from a 12-person private company into a multi-billion-dollar public innovator and Marketo Co-Founder and VP of Marketing Jon Miller, one of CMO Institute’s Top 10 CMOs. Other Revenue Rockstars participating will include Paul Dunay, CMO of Networked Insights; Ram Appalaraju, VP of Marketing at Enterasys; Sally Lowry, Director of Acquisition and Retention at iContact; and Matthew Taylor, Digital Marketing Manager of Cynosure.
The four-month tour will include stops in Seattle, Wash., Boston, Atlanta, Toronto, Raleigh/Durham, N.C., Virginia/Washington DC, Chicago, Austin, Tex., New Jersey/New York, London, San Diego and Silicon Valley. It will also include sponsorship opportunities for associate partners, customers and media. Sponsors for the tour include InsideView and LeadMD. Other companies interested in sponsoring should contact firstname.lastname@example.org for information.
Click here for more information or to register for Marketo’s ‘Revenue Rockstar’ Fall Tour.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo was awarded the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.