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Marketo a Top-30 Company in Forbes ‘America’s Most Promising Companies’ List

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Forbes is Third Publication in Two Months to Recognize Marketo’s Self-Powered Growth and Success

San Mateo, Calif. – December 1, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, announced today it was named to Forbes Magazine’s “America’s Most Promising Companies” list. Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

Recognizing its 1,486 percent growth between 2008 and 2010, Forbes named Marketo in the top 30 of its most promising companies in America. Marketo has achieved this honor by utilizing its own powerful marketing automation and sales effectiveness solutions to power accelerated, sustained growth. Also earning honors on the Forbes list were Marketo customers Virtual Instruments, Scale Computing, Rocket Fuel, Pricelock and Badgeville. Marketo was also recently named the fastest-growing company of 2011 by Silicon Valley Business Journal and ranked sixth on San Francisco Business Times’ list of fastest-growing Bay Area companies.

“Growth is critical right now for any business, especially against the backdrop of a choppy economy,“ said Phil Fernandez, CEO and president of Marketo. “Both we and our customers have seen tremendous growth from using Marketo’s technology to generate demand and sales effectiveness. We strive to create an ecosystem of winners, and this third fast-growth acknowledgment really drives home the power and necessity of Revenue Performance Management.”

Forbes received applications from more than 3,000 companies hoping to be named ‘America’s Most Promising’ in 2011. To select and rank the list, Forbes collected company background, revenue data and other business growth metrics. To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects. To view the complete the list, please visit www.forbes.com/ampc.

“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluate their health and potential.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:
Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com