San Mateo, Calif. – May 8, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the appointment of Susan Bostrom to its Board of Directors. The former executive vice president and chief marketing officer at Cisco Systems, Bostrom brings more than 25 years of enterprise-level strategic marketing experience to Marketo’s board.

Bostrom will be keynoting this year’s Marketo User Summit, guiding customers towards RPM success by tackling “Marketing and Sales in a Brave New World” on May 23 in San Francisco.

At Cisco Systems, Bostrom was responsible for developing and communicating Cisco’s unique vision and strategy through positioning, branding, advertising and product marketing. She also had responsibility for the Worldwide Government Affairs organization and Cisco’s Small Business Council. Bostrom also built Cisco’s Internet Business Solutions Group with responsibility for advising global business and government leaders on the use of Internet applications. Bostrom currently serves on the Board of Directors for Varian Medical Systems, Cadence Design Systems, Stanford Hospital & Clinics and Georgetown University in Washington, D.C. She also serves on the advisory board of the Stanford Institute for Economic Policy Research (SIEPR) and the Stanford Graduate School of Business Advisory Council.

“Sue has an incredible track record leading the marketing strategies of technology companies and has seen firsthand the need for a revenue performance management solution,” said Phil Fernandez, president and CEO, Marketo. “Her keen insight into the challenges that enterprise marketing and sales departments face on a daily basis will be a fantastic addition to our board.”

“Marketo is fundamentally changing the way companies think about generating revenue. It allows CMOs to balance the art of marketing with the science of creating and fulfilling demand,” said Bostrom. “I’ve been impressed with Marketo’s continuous innovation in the emerging software-as-a-service space as well as its remarkable growth. The decision to join this board was an easy one.”

Bostrom joins Marketo’s current board members Wes Wasson, Chief Marketing Officer of Citrix Systems; Doug Pepper, General Partner of InterWest Partners; Tae Hea Nahm, General Partner of Storm Ventures; Robin Vasan, Managing Director of Mayfield; Norm Fogelsong, General Partner of Institutional Venture Partners; Neeraj Agrawal, General Partner of Battery Ventures; Roger Siboni, former CEO of Epiphany and COO of KPMG; and CEO Fernandez.

Bostrom holds an MBA from the Stanford Graduate School of Business and BS in marketing from the University of Illinois.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April, 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Susan Bostrom, Former CMO of Cisco, Joins Marketo’s Board of Directors was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA – May 7, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the expansion of its leadership team after the acquisition of the leading social campaign management platform, Crowd Factory. These social business visionaries will forward the company’s goals of redefining marketing automation and sales effectiveness by integrating social marketing as a vital part of every online marketing initiative.

Sanjay Dholakia, former CEO of Crowd Factory, is now Marketo’s senior vice president of product marketing and corporate development. He will focus on extending Marketo’s product leadership, developing business segments and establishing a new solution ecosystem to increase the company’s reach.

As vice president of revenue optimization, David Cain will lead new alignment and growth initiatives across sales and marketing worldwide. He will further develop the metrics and reporting of Marketo investments showing the revenue impact by campaign and by business segment over time as Marketo continues to deliver stellar results by leveraging Marketo products. David will work with executives to continue building a world-class revenue organization and share Marketo best practices with customers, so they see maximum revenue growth acceleration through the company’s products and services.

Shaun Klopfenstein, vice president of engineering, will lead Marketo’s product development efforts. He will focus on driving continual innovation across Marketo’s product line and advance integration efforts to deliver more new products faster.

As Marketo’s new chief architect, Eric Kienle will play a key architectural leadership role across Marketo’s full product portfolio. Alexander Mouldovan, vice president of product management, will be responsible for product planning, requirements, roadmaps and product release management for the company.

“Crowd Factory’s leadership team built a world-class social campaign management platform, and we’re thrilled to welcome their creativity, innovation and talent to the Marketo executive team,” said Phil Fernandez, president and CEO, Marketo. “Our innovation has repeatedly reset the standard for marketing solutions, and we’re at it again with the recent revolutionary development in social marketing automation. The addition of these extraordinary executives to our leadership team will add fuel to our already dramatic growth.”

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Expands Executive Team to Fuel a New Era of Social Marketing Automation was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – May 1, 2012 – Growth is the number-one challenge facing corporations and their management teams worldwide. Yet revenue creation – arguably the most important thing any business does to facilitate growth – remains one of its most expensive and inefficient processes.

“Companies today must undertake a fundamental change in the way they create, manage, and generate revenue,” warns Phil Fernandez, CEO of Marketo, in his new book, REVENUE DISRUPTION: Game-Changing Sales And Marketing Strategies To Accelerate Growth (Wiley, May 2012). “Most organizations will likely spend 20 to 30 percent of their total revenue on marketing and sales to create more revenue. This means that even a small improvement in the productivity and effectiveness of these processes can boost any company’s competitiveness, growth, and profitability,” he continues.

In REVENUE DISRUPTION, Fernandez shows readers how to enhance productivity by discarding obsolete sales and marketing models, and replacing them with Revenue Performance Management, or RPM. This groundbreaking process is based on the cold truth that when it comes to sales, the power has forever shifted from seller to buyer. With the help of the Internet and related technologies, today’s buyers can easily research companies and products, determine their own brand preferences, ask friends about vendor qualifications, learn about pricing, and consent to talk to a salesperson only when they want to.

Therefore, instead of searching for customers, businesses now need to make it easy for customers to find them. This means that the marketing and sales functions must become so aligned that they’re able to engage together with the buyer – on his or her own terms. According to Fernandez, “Every sale starts with the marketing department, only later does it find its way over to the sales team. A salesperson might think they’ve initiated a sales cycle by placing a cold call; however, the buyer has almost certainly been primed to take the call as a result of his or her earlier interaction with a website, an ad, or some other marketing-sponsored activity.”

By implementing RPM, companies not only transform the way their marketing and sales teams function, but they are able to monitor each step in the revenue process. This starts when a prospective buyer is just learning about a brand or product, and continues to the moment when a salesperson earns the deal, and even beyond that, through the full customer lifecycle.

Although in concept, a company can implement RPM without using technology, Fernandez reminds readers of the beloved I Love Lucy episode when Lucy and Ethel get jobs working in a candy factory. As the assembly line speeds up, they are overwhelmed and the process breaks down. The same is true with RPM. “While it’s theoretically possible to manage marketing leads and programs manually, the Internet-driven acceleration and the volume of lead data require help from automation,” Fernandez explains. Moreover, with the proper technology, RPM becomes a complete business process with defined, repeatable steps that affect the entire revenue cycle.

Throughout REVENUE DISRUPTION, Fernandez concentrates on the human side of implementing RPM, recognizing that it can seem like a daunting and overwhelming task. He provides reassurance for both marketing and sales professionals, showing how the process will enhance their capabilities, emphasizing that the arts of branding, creating great content, and selling are still very much alive. No amount of technology will take these away. REVENUE DISRUPTION explains why these skills must be supported by a new process and technology framework.

Fernandez also calls on CEOs and other C-level executives to lead the RPM journey, suggesting that companies appoint a Chief Revenue Officer, or CRO. That person would be responsible for overall revenue performance, from meeting prospective buyers, through creating awareness and nurturing leads, on to closing the sale and beyond – to managing the full life cycle of customer retention and renewals.

REVENUE DISRUPTION is the complete guide to breaking through the last frontier of outdated business processes, and fundamentally transforming the way corporations create, manage, and accelerate their revenues. As Marc Benioff, chairman and CEO of salesforce.com, says, “A social revolution is underway. Companies must change the way they market to leverage the increased importance of search and social engagement. In REVENUE DISRUPTION, Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses.”

To learn more about REVENUE DISRUPTION or to order a copy please visit: http://www.revenuedisruption.com/.

REVENUE DISRUPTION Webinar

Today at 10:00am PT, Fernandez will also host a webinar about REVENUE DISRUPTION as part of Marketo’s popular Spring 2012 Revenue Masters Webinar Series. He will discuss how the rise of the Internet and the ability to accurately track and measure customer behaviors has made it possible to organizations to dramatically increase their revenue, as well as how business leaders can seize the opportunities created to drive growth.

To register, please visit http://pages2.marketo.com/revenue-disruption.html.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc.

All other trademarks are the property of their respective owners.

About Phil Fernandez

Phil Fernandez is the cofounder, president and CEO of Marketo, a global leader in Revenue Performance Management solutions, recently named one of “America’s Most Promising Companies” by Forbes. A Silicon Valley veteran, Phil has more than 30 years of experience in building and managing breakout technology companies. Prior to Marketo, Phil was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. For each of the last three years, the Sales Lead Management Association named him one of the “50 Most Influential People in Sales Lead Management.”

Press Contact:
Sara Schulte or Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com

New Book from Marketo CEO Phil Fernandez Challenges Outdated Sales and Marketing Practices, Ignites a Revenue Revolution was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA – April 25, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the finalists for its second annual Revenue Performance Excellence Awards. The “Revvies” recognize and celebrate customers and partners that are using Marketo’s marketing automation and sales effectiveness solutions to push outside the boundaries and away from their competition.

Adding six new awards this year, Marketo will honor 11 organizations and individuals that are true thought leaders and innovators in their respective industries.

The finalists for the 2012 Revenue Performance Excellence Awards include:

Most Successful Global RPM Execution
Aconex, BrightTALK, Citrix

Most Dramatic Business Impact
Algonquin College, Bizo, Brinker Capital, Christiana Care Health System, TheLadders

Most Innovative Revenue Engine
McGrawHill Higher Education, Rackspace, RedPrairie

Most Dramatic Improvement from Switching to Marketo
CPP, High Street Partners, Lancope

Most Innovative Integration with Marketo
American Public University Systems, Podio, Totango

Most Impactful Use of Marketing Metrics
MobileIron, OraMetrix, TITUS

Social Media Marketing Maven
ELT, InsideView, VMware

Best Use of Marketo to Impact Your Community
Algonquin College, Connect for Education

Most Dramatic Career Growth From Using Marketo
Michele Aymold, Bersin & Associates; Meaghan Fitzgerald, Bullseyehub; Courtney McAra, Egencia

Best Business Growth Through Spark by Marketo
CentraStage, Post.Bid.Ship

Partner Excellence
Elixiter, LeadMD, Spear Marketing, The Pedowitz Group

“We are thrilled by the tremendous volume of submissions for our second annual Revvie Awards,” said Paul Albright, Marketo’s chief revenue officer. “The finalists are truly game-changing companies with leaders delivering amazing results across marketing and sales. It’s an honor to help provide the dramatic business impact evidenced by the stories submitted. Congratulations to each of the finalists for their achievements in driving revenue growth.”

Finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact and winners will be celebrated on May 24th, 2012 at the 2012 Marketo User Summit.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory on April 17, 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Announces Finalists for 2012 Revenue Performance Management (RPM) Excellence Awards was posted at Marketo News. | http://www.marketo.com/about/news

SAN MATEO, CA – April 19, 2012 – Crowd Factory, a Marketo company, today announced that they have been selected as an official member of the Facebook Preferred Marketing Developer Program (PMD). The mission of the PMD is to help developers build products that make social marketing easier and more effective. Crowd Factory was awarded PMD status as a developer that has demonstrated value-added capabilities in the “Apps” category for “services and platforms for building socially enabled integrations.”

According to Facebook, the companies they have selected have clearly demonstrated “unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook’s native tools.”  Companies in the PMD program are reviewed periodically by Facebook, and must demonstrate an ongoing high-standard of excellence.

“This is a tremendous acknowledgement from Facebook.  As social marketing evolves, we are thrilled to be at the forefront, working together with Facebook to offer the best API solutions to help companies of all sizes develop cutting edge social campaign strategies, and then enable them to execute and measure the results of their investments,” said Sanjay Dholakia, CEO of Crowd Factory, which was acquired by Marketo on April 18.

“As a member of the PMD program, we help brands leverage Facebook to maximum advantage.  Our powerful platform of apps embeds all of the best practices, so brands don’t have to figure out social all by themselves,” said Alexander Mouldovan, chief product officer of Crowd Factory. “We’ll stay close to Facebook requirements to innovate and ensure smooth compliance for our customers with Facebook terms.”

Crowd Factory is a complete social campaign management platform that helps marketers accelerate social and word-of-mouth marketing, grow their marketing databases with unique social profiles and attract new customers. The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. These applications facilitate social sharing, supercharging the results of every multi-channel marketing campaign. Then, Crowd Factory automatically tracks the reach and impact of this social sharing, providing direct feedback on the return on investment (ROI) of social marketing.

Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom, use Crowd Factory’s social marketing software to drive real business results every day.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory on April 18, 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

Facebook® is a registered trademark of Facebook, Inc.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Facebook® Selects Crowd Factory, a Marketo Company, as a Preferred Marketing Developer Program (PMD) Member was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. — April 18, 2012 – Marketo today announced that it has redefined marketing automation with the acquisition of Crowd Factory, Inc., a leading social campaign management platform. With its first acquisition, Marketo breaks social marketing from its usual silo, making it an integrated and integral part of every online marketing initiative. With social marketing a mandate for every company – large and small, business-to-consumer (B2C) and business-to-business (B2B) – this combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive edge.

“Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game,” said Phil Fernandez, president and CEO of Marketo. “By combining Crowd Factory with Marketo, marketing professionals can finally use integrated social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle. Since releasing our first products four years ago, Marketo’s innovation has repeatedly reset the standard for marketing solutions, and we’re thrilled to do it again with this revolutionary development in social marketing automation.”

Crowd Factory is a complete social campaign management platform that helps marketers accelerate social and word-of-mouth marketing, grow their marketing databases with unique social profiles and attract new customers. The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. These applications encourage social sharing, supercharging the results of every multi-channel marketing campaign. Then, Crowd Factory automatically tracks the reach and impact of this social sharing, providing direct feedback on the return on investment (ROI) of social marketing. Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom use Crowd Factory’s social marketing software to drive real business results every day.

Now, marketers have a breakthrough solution that unifies Marketo’s broad platform for marketing automation, sales effectiveness, and analytical reporting with Crowd Factory’s platform for rapidly creating and deploying social campaigns like customer referrals or sweepstakes.

“Crowd Factory pioneered the idea of Social ROI by empowering marketers to push viral campaigns throughout the social web, and then track that valuable social activity back to individual influencers and conversions,” said Sanjay Dholakia, CEO of Crowd Factory. “This fits perfectly into the vision of marketing automation that Marketo has led: that all marketing activity matters and can be measured against the bottom line. We are excited to join the Marketo team and help companies of any size in any market segment generate more campaigns, more leads and, ultimately, more customers.”

“I like this combination a lot,” said Paul Greenberg, president of The 56 Group, LLC, a customer strategy consulting firm. “A 21st-century multichannel marketing strategy has to incorporate social channels as well as traditional or it’s going to fail. To succeed at that, there needs to be a technological underpinning that can handle all channels in conjunction with the increasingly demanding requirements from customers. The combination of Marketo and Crowd Factory is as close to the complete package for this as you’ll see for a long while.”

“The prospect of combining Crowd Factory’s social capabilities and platform with Marketo’s marketing automation platform – especially lead scoring – is a really exciting and innovative development,” said Christine Poirier, Manager, Digital and Relationship Marketing at Molson Coors. “Our reach with email campaigns is limited to the consumers in our database. However, with Crowd Factory we are able to easily give our consumers a way to share our brands and our content with their friends, in an authentic way. This helps us amplify our reach, while also giving our consumers a fun way to engage with our brands and with their social networks.”

“As a customer of both companies, this is terrific news – it’s all about reducing friction in the marketing funnel and scaling our ability to effectively reach, educate and nurture our target customers,” said David Karel, VP of Marketing at Bizo. “Our revenue growth is accelerating and Marketo has played a big role as we’ve ramped our marketing effort from ‘zero to 100 mph’ these past couple of years; in fact, our marketing programs contributed almost as much business in Q1 as they did all of last year. We just signed up with Crowd Factory to continue our growth by giving a social lift to all of our content and campaigns. Integrating this power with Marketo will help us drive better results at each stage of the sales and marketing funnel.”

Marketo will continue to support and invest in all current products and customers of both companies. And with combined innovation from both companies, Marketo expects to introduce an exciting new unified product family soon, one in which social campaign management comes to life, where every marketing campaign is a social-enabled marketing campaign. Customers will get an inside view at the Marketo User Summit, May 22-24 at the Hilton San Francisco Union Square.

To learn more about today’s news, please visit www.marketo.com/crowdfactoryacquisition.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc.

All other trademarks are the property of their respective owners.

Press contact:

Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com

Marketo Acquires Crowd Factory, Ignites New Era of Social Marketing Automation was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – April 12, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it expects a record number of marketing and sales professionals to attend its upcoming Marketo Global User Summit. This year’s annual conference, entitled Marketing & Sales for a Brave New World, will be held May 22-24 at the Hilton San Francisco Union Square.

More than 1,100 participants from around the globe, including Australia, Canada, Europe, Israel and the US, are expected to converge to learn marketing automation and sales effectiveness best practices. They’ll also have exclusive networking opportunities with top executives from some of the fastest growing, most innovative and prominent organizations.

The agenda features keynotes from industry experts Sue Bostrom, former executive vice president and chief marketing officer at Cisco Systems, and Lori Wizdo, principal analyst at Forrester Research.

Other featured speakers include:

• Jay Baer, social media strategist and president, Convince & Convert and co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
• Lee Odden, founder and CEO, TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing
• Jon Miller, co-founder and VP of marketing, Marketo and one of the CMO Institute’s Top 10 CMOs
• Debbie Qaqish, principal & chief revenue marketing officer, The Pedowitz Group and host of WRMR – Revenue Marketer Radio
• Justin Gray, principal, Payments Training Solutions and CEO, LeadMD

The Marketo Global User Summit agenda features four distinct tracks: Improve, Lead, Reach and Execute, designed to deliver relevant insights to each of the varying roles within Marketo’s growing community of customers and partners. More than 40 sessions will be presented by thought leaders from Google, VMware, McGraw-Hill Education, Symphony Teleca Corporation, Radisys, Appirio and EchoSign, among others. Attendees will gain key insights to align marketing and sales, generate world-class content, create a fast-moving marketing funnel and predict revenue through analytics to fuel amazing growth.

As part of the pre-show events on the 22nd, participants are invited to attend Marketo University, an intensive, hands-on continuing education program that will cover concepts and use cases on dynamic content; creating effective Marketo programs, emails and landing pages; and a full workshop focused on Marketo’s Revenue Cycle Analytics solution.

“We are thrilled with the amazing response we have seen from customers and partners participating in this year’s Global Summit,” said Phil Fernandez, president and CEO at Marketo. “Participants will hear the latest innovations and best practices for growing revenue faster, and Marketo will unleash new products that will ignite the next generation of revenue growth taking advantage of the latest digital, mobile and social marketing advancements. We are working hard to make this a fun and wildly valuable conference that participants will be talking about for the rest of the year.”

To find out more about the 2012 Marketo Global User Summit, please visit http://summit.marketo.com/2012/keynote-pr. The event’s Twitter hashtag is #mus12.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Summit 2012 Draws Record Number of Customers and Partners was posted at Marketo News. | http://www.marketo.com/about/news

The Marketo Benchmark Survey on RPM examines revenue performance maturity and performance metrics across three categories: Growing Number and Quality of Leads and Opportunities; Improving Sales Productivity; and Optimizing Sales and Marketing ROI. Based on responses in each category, companies are grouped into one of four levels of revenue performance maturity: Traditional Marketing, Demand Generation, Integrated Pipeline or Revenue Performance Management.

“Benchmarking is becoming increasingly critical for enterprises to leverage and maintain a distinct competitive advantage,” said Steve Gershik, vice president of marketing, SiriusDecisions.“By connecting marketing metrics to those used by the sales team, it’s possible to measure the impact of marketing on the bottom line – and by comparing different marketing programs to each other, you’re also able to focus resources on those with the highest ROI.”

Each category is benchmarked for specific maturity levels to quantify the impact of improving revenue marketing and sales practices. Benchmarks for each industry are also collected, as well as the difference between companies with or without marketing automation. The result is a customized assessment of each organization’s maturity and personalization recommendations for action.

Take the Benchmark: http://pages2.marketo.com/get-rpm-results.html

“The Marketo Revenue Performance Management (RPM) Benchmark is another step forward in our pursuit to help all companies drive higher marketing ROI and to accelerate their revenue cycles through RPM solutions,” said Paul Albright, chief revenue officer at Marketo. “From the first step of automating marketing to going deep with revenue analytics solutions, companies who take revenue growth seriously need to put their revenue strategy and RPM tools in place to grow revenue faster. The bottom line is that the more mature your RPM strategy, the better your revenue numbers will be.”

Further Resources
Marketo has set up online resources about revenue performance management at http://pages2.marketo.com/revenue-performance-management.html

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Offers Executives Free, In-Depth Revenue Performance Benchmark Analysis was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – March 29, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced the launch of its new Product Donation Program. The company plans to provide its award-winning marketing automation solution, Marketo Lead Management, to 12 non-profit organizations each year.

Marketo Lead Management provides rich functionality needed to automate and measure demand generation campaigns that generate more high-quality sales leads. It will give non-profit companies the freedom to execute campaigns with less manual lead management effort, so they can focus on the strategic and creative elements that improve marketing return on investment (ROI) and ultimately bring philanthropic benefit to their communities.

The company is actively calling on its US customers to recommend organizations for the program. Criteria for the submitted organizations include:

• Must have an existing relationship with a Marketo customer – such as a vendor, board member, employee volunteer
• Would use Marketo’s integration with salesforce.com or use Marketo as a standalone application
• Must be a recognized 501(c)(3) organization
• Must not receive any goods or services from the nominating company, employees or family members of employees in exchange for the nomination and/or the donation

Marketo will select winning organizations at the end of each calendar quarter. Once an organization is accepted, Marketo plans to renew the donation each year unless circumstances on either side necessitate termination. Up to three Non-Profit organizations will be selected by May 1st, 2012 and the deadline for submissions will be April 10^th, 2012.  For more information, please visit Marketo’s Product Donation Program page.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Launches Lead Management Product Donation Program was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – March 19, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced further support for Microsoft Dynamics CRM. Marketo for Microsoft Dynamics CRM 2011 delivers a powerful marketing automation solution to increase pipeline, improve sales effectiveness, and optimize sales and marketing investments on top of Microsoft Dynamics CRM 2011. The solution will be unveiled at the 2012 Microsoft Convergence Conference in Houston.

“Marketo’s Revenue Performance Management unlocks the power of CRM solutions to ignite revenue growth,” said Marketo’s chief revenue officer, Paul Albright. “Marketo is the only company that will increase customer pipeline, enhance sales effectiveness, and produce maximum sales and marketing productivity by showing bookings results from optimizing marketing and sales spend. This is why we are the fastest growing company in our market.”

Marketo helps companies align sales and marketing around revenue-generating activity, allowing the business to control their entire revenue cycle – that is, the spectrum of marketing and sales processes activity that begins with a customer’s first interaction and continues through initial purchase and long-term customer satisfaction.  In doing so, Marketo gives marketing and sales managers real-time insight into campaigns and results, and provides executives a clear picture of overall revenue performance along every step of the revenue cycle for greater optimization and reporting at any level.

“Revenue Performance Management is poised to be the next big enterprise-level advantage,” said Denis Pombriant, CEO at Beagle Research Group LLC and CRM thought leader. “As the buyer-seller relationship shifts and puts more onus on companies to engage at every level, sell to the hottest leads, and drive top and bottom line growth, solutions like Marketo deliver the necessary insight and intelligence about marketing and sales activity to help business grow revenue more predictably.”

Marketo offers an easy-to-implement, cloud-based solution for Microsoft Dynamics CRM2011, to leverage the existing investment with a solution that actually increases company revenue in measurable ways. Marketo delivers significant business value from existing Microsoft Dynamics CRM implementations by providing an unprecedented ability to support revenue generation; inbound, social and content marketing; and to provide self-service, executive-level reporting. The product will be available early this summer.

To learn more about Marketo for Microsoft Dynamics CRM, please visit http://www.Marketo.com/MicrosoftDynamics.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

 Marketo and the Marketo logo are trademarks of Marketo, Inc.

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PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Delivers Next-Generation Revenue Performance Management Solution for Microsoft Dynamics CRM Customers was posted at Marketo News. | http://www.marketo.com/about/news