Phil Fernandez, squarely explains how a historical failure in sales and marketing alignment along with a disruptive change in the way buyers buy creates a revenue dysfunction that stifles revenue growth. In his new book, Revenue Disruption, he also shows how to cure this ill using new thinking and Revenue Performance Management.

Thought Leader Phil Fernandez In His Own Words – on Revenue Disruption (Podcast) was posted at Marketo News. | http://www.marketo.com/about/news

Listen to CEO Phil Fernandez chat with NPR’s Kai Ryssdal about Facebook’s upcoming IPO and the roadshows that will lead to it.

Facebook Set To Go on an IPO Roadshow was posted at Marketo News. | http://www.marketo.com/about/news

The combination of Marketo and CrowdFactory gives the combined company greater ability to play in the strategic as opposed to tactical realm.  I can see Marketo as more of a B2B play and CrowdFactory as more of a B2C offering.

Marketo Bought Crowd Factory was posted at Marketo News. | http://www.marketo.com/about/news

We were delighted to be asked to speak at Marketo‘s Revenue Rockstar Unplugged Tour when it rolled up to Dublin earlier this week!

Why Working with Marketo Works for Us: Technology that Delivers Results was posted at Marketo News. | http://www.marketo.com/about/news

Phil Fernandez is CEO and President of Marketo, recently discussed his company and industry trends with AdExchanger.

Marketo Growing B2B Marketing Automation; B2C, Social Are Next Says CEO Fernandez was posted at Marketo News. | http://www.marketo.com/about/news

Phil Fernandez guest posts, “When I hear entrepreneurs suggest that their companies’ exit strategy is an IPO, I can’t help but cringe. Why? Because an IPO is not an exit. It’s a funding event.”

Got IPO Fever? Why It’s Not an Exit Strategy & How You Should Prepare for It was posted at Marketo News. | http://www.marketo.com/about/news

It was great to see our friends at Crowd Factory make the choice to join the excellent team at Marketo. Marketo continues its history of innovation in marketing automation by adding social marketing campaign capabilities; and Crowd Factory gets instant access to Marketo’s customer base to further bolster their growth.

The Crowd in The Cloud: Marketo, Crowd Factory, and The Value of Social Integration The Crowd in The Cloud: Marketo, Crowd Factory, and The Value of Social Integration was posted at Marketo News. | http://www.marketo.com/about/news

Though this acquisition, both the companies believe that marketers can now have a breakthrough solution that unifies Marketo’s broad platform for marketing automation, sales effectiveness, and analytical reporting with Crowd Factory’s platform for rapidly creating and deploying social campaigns like customer referrals or sweepstakes.

Marketo Acquires Crowd Factory for Marketing Automation was posted at Marketo News. | http://www.marketo.com/about/news

In this 1to1 Media guest post, Marketo CEO and author of the forthcoming book Revenue Disruption, Phil Fernandez states, business is all about transparency, authenticity, and agility— and explains why.

The Sea Change Called Social Media and Its Impact on Revenue Creation was posted at Marketo News. | http://www.marketo.com/about/news

Denis Pombriant writes, “Marketo Inc. and CrowdFactory are joining forces to produce an integrated social marketing suite. The deal was announced Wednesday. Here are my takeaways.”

Marketo and CrowdFactory combine for a Social Marketing Suite was posted at Marketo News. | http://www.marketo.com/about/news