Media Kit
Company Overview
Marketo is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's solutions automate and measure lead management activities -including email marketing, lead nurturing, lead scoring and landing page optimization - to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results.
Screen Shots
Marketo Corporate Logo
Products
Marketo Lead Management provides all the rich functionality marketers need to automate and measure demand generation campaigns and deliver more high-quality leads to sales. It gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. The product includes a rich suite of features including a lead database of record, automated lead nurturing, real-time lead scoring and reporting. Unlike any other solution, it has an addictively easy-to-use interface and an on-demand model that gets customers up and running in just days, with no upfront costs, and no need for training, professional services, or IT infrastructure.
History
Year founded: 2006
Funding: Privately held with series A funding from InterWest
Marketo's founders are world-class marketing software executives who transformed B2C marketing at Epiphany. Now, with over fifty years of combined experience, the team including co-founders Fernandez, Miller, and CTO David Morandi is applying the same passion, best practices and technical excellence to transform B2B marketing.
Customers
Marketo is the fastest growing marketing automation vendor and has over 30 enterprise customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing.
Press Contacts
Susan Wise
Greenough Communications
650-646-3268 x11
swise@greenoughcom.com
Management Team
Phil Fernandez, President and CEO
Jon Miller, Vice President of Marketing
David Morandi, Chief Technology Officer
Frances Evensen, Vice President of Sales
Investors
Bruce Cleveland, InterWest Partners
Doug Pepper, InterWest Partners
Board of Advisors
Susanne Lyons
Keith Raffel
Roger Siboni
