Marketo Media Kit

Revenue Performance Management Leader: Company Overview

Marketo is the revenue performance management company, revolutionizing how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.

Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle. Marketo has been named the winner of the Marketing Solutions category in CRM Magazine’s 2011 CRM Market Leaders Awards, and the Silicon Valley’s fastest-growing privately held company of 2011 by the Silicon Valley Business Journal. The company also won the 2010 CODiE award for ‘Best Marketing Solution’ and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of November 2011, more than 1,800 enterprise and mid-market clients in 14 countries have selected Marketo.

Marketo Product Screen Shots

Marketo Corporate Logo

History

Year founded: 2006

Funding: Privately held with funding from Battery Ventures, Institutional Venture Partners, InterWest, Mayfield Fund and Storm Ventures..

Marketo's founders are world-class marketing software executives who transformed B2C marketing at Epiphany. Now, with over three hundred years of combined experience, the team — including co-founders Phil Fernandez, Jon Miller, and David Morandi — is applying the same passion, best practices and technical excellence to transform B2B marketing.

Press Contact

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Marketo@launchsquad.com

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Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.