Management

Lori Bush Shepard

VP, Corporate Marketing

As VP of corporate marketing, Lori is responsible for developing and executing the company's marketing communications strategies, including public relations, analyst relations, creative services, corporate social media, customer marketing, and the corporate website. Throughout her 17-year career in technology marketing, she has successfully developed many enduring and meaningful brands in software. Prior to joining Marketo, she was VP of corporate communications at Axway, recognized by analysts as a leader in the B2B connectivity and managed file transfer markets. Previously, she held senior marketing roles at Saba Software, Prism Solutions and SeeCommerce, which she co-launched to become the leader in the supply chain performance management market. Lori holds a bachelor’s degree in communications from the University of Wisconsin-La Crosse.

Executive Team

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.