Management

Glen Lipka

VP, User Experience

Glen sets the tone for Marketo’s user experience, balancing usability and its ease-of-use functionality. His belief is that B2B software can be fun, engaging, productive, effective and inspirational and that Marketo’s objective is to always deliver world-class quality on every level. Glen’s long-term history and unique insights have made him a recognized thought leader within the experience community. Prior to joining Marketo as employee #1, Glen founded and ran Koko Interactive, a web development company based out of New York. Glen holds a bachelor’s degree in media studies and an MBA from the University of New York, Buffalo. To learn more about Glen’s insights, visit at http://commadot.com.

Executive Team

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RPM Suite
Overview Lead
Management Sales
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Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.