Management

Fred Ball

Chief Financial Officer

Fred has more than 20 years of business leadership experience from his tenure at both private and public companies. As CFO, he applies business and financial acumen, and his experience in corporate development, to scaling Marketo’s business and driving operational efficiencies. Most recently, Fred served as CFO of Webroot, a global provider of internet security services for consumers and businesses. Previously, he was CFO of BigBand Networks (NASDAQ: BBND), leading the company through an initial public offering in 2007, and before that was COO of CallTrex Corporation. Fred has also held senior leadership roles at Borland Software Corporation, KLA-Tencor Corporation (NASDAQ: KLAC) and spent over ten years working for PriceWaterhouseCoopers. He serves on the board of Electro-Scientific Industries (NASDAQ: ESIO) and Advanced Energy (NASDAQ: AEIS). Fred holds a bachelor’s degree in accounting from Virginia Polytechnic Institute and State University.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.