Management

Bill Binch

SVP, Sales

Bill leads Marketo’s sales organization and is a key architect of the company’s rapid sales growth. Prior to joining Marketo, Bill was VP and general manager at AVOLENT, where he managed the team focused on the distribution market, small and medium businesses, and install base customers. Prior to AVOLENT, he held leadership positions at Oracle, PeopleSoft, and BEA Systems, where he built and managed sales and channel organizations ranging from mid-market business customers to strategic accounts. In 2011, Bill received a Stevie® Award in the Worldwide VP of Sales of the Year category at the fifth annual Stevie Awards for Sales & Customer Service. Bill holds a bachelor’s degree in marketing from Arizona State University.

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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.