About Marketo
Powerful & Easy
Marketing Automation Software
to Accelerate Revenue Performance
Phil Fernandez
President & CEO | About Marketo
Marketo is the revenue performance management company, transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s marketing automation software and revenue performance management solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Known for providing breakthrough innovation and explosive growth, Marketo has been named the winner of the Marketing Solutions category in CRM Magazine’s 2011 CRM Market Leaders Awards, and the Silicon Valley’s fastest-growing privately held company of 2011 by the Silicon Valley Business Journal. The company also won the 2010 CODiE award for ‘Best Marketing Solution ’, and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange.
Frequently Asked Questions About Marketo
What Are Marketo’s Products?
Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest sales leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections. Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.
Marketo also offers Spark by Marketo™, a purpose-driven sales and marketing automation solution for small businesses. Spark's mission is to help companies grow by increasing the effectiveness of their demand generation activities to boost business growth.
What Makes Marketo Different?
Unlike other marketing automation and sales solutions, Marketo provides powerful, uncompromising functionality with a fun, easy-to-adopt user experience. Combined with our on-demand model and comprehensive launch programs you're up and running—and seeing a positive impact on your business—quickly.
Our successful customers tell the story best. Hear what they have to say. »
What Do Industry Analysts and Customers Say?
Industry analysts and Marketo customers consistently praise us for our powerful yet inviting functionality, incredible ease of use, superior customer service, and fast time to value. Forrester gave Marketo the highest possible scores for lead nurturing and lead scoring, and Salesforce customers voted Marketo ‘Best Marketing Automation Application’ and 'Best Mass Emails Solution' on the Force.com AppExchange.
What Does It Take To Get Started?
At Marketo we're dedicated to helping you take your company's sales and marketing effectiveness and success to a whole new level. Our cloud based applications improve sales and marketing productivity, boost your win rates, and grow your revenue without the complexity or hassle of other solutions.
Pricing for Marketo Lead Management starts as low as $2,000 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. Marketo Sales Insight is sold on a per-seat subscription basis in conjunction with Marketo Lead Management and Salesforce CRM, and Marketo Revenue Cycle Analytics is sold as an add-on solution to Marketo Lead Management.
Who Are Marketo's Customers?
As of November 2011, Marketo has more than 1100 mid-sized and enterprise divisional customers in B2B industries such as high technology, financial services, healthcare, communications and professional services.
When Was Marketo Founded?
Marketo was founded in 2006 by the world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by re-imagining the impact of B2B marketing automation and sales effectiveness solutions on revenue growth.
See Marketo's executive team »
