A New Kind of Marketing Automation Company

Marketo provides sophisticated yet easy on-demand marketing automation software that helps marketing and sales at large and mid-sized companies work together to drive revenue and improve marketing accountability. Our demand generation solutions automate and measure lead management activities – including email marketing, lead nurturing, and lead scoring – to help marketing and sales generate and qualify sales leads, shorten sales cycles, and increase revenue. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.

Marketo’s on-demand marketing products are easy to buy because they don’t require complex implementation or upfront fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

Founded by Marketers for Marketers

Marketo was founded in January 2006 by world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to apply the same approach to powerful but accessible technology and analytics to reinvent B2B marketing software.

Today, Marketo is the fastest growing marketing automation vendor and has over 50 enterprise customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing. A network of partnerships extends Marketo’s technology and provides consulting, best practices, and service bureau services. Marketo’s Modern B2B Marketing blog and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results.