Frequent Questions
Frequently Asked Questions
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a business-building revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America's Most Promising Companies" by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
Frequently Asked Questions
What Are Marketo’s Products?
Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and acquire high quality leads with less effort. Marketo Social Marketing is a new suite of powerful and easy-to-use products to make every marketing campaign inherently social. Marketo Sales Insight helps Sales understand, prioritize, and interact with the hottest sales leads and opportunities to close more business, faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and gain insight into performance based on past results and future projections. Together, these cloud-based SaaS solutions help marketing and sales teams to shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.
For small to medium-sized businesses, Marketo offers packaged editions of our powerful marketing platform - Spark, Standard, and Select - each tailored to help companies maximize their marketing resources, increase the effectiveness of their demand generation activities, improve sales productivity, and gain insight into their revenue funnel with software that scales as their business grows.
Contact us to learn how companies large and small, in every industry, are experiencing success with marketing solutions from Marketo.
What Makes Marketo Different?
Unlike other marketing automation and sales solutions, Marketo provides powerful, uncompromising functionality with a fun, easy-to-adopt user experience. Combined with our comprehensive launch programs, you're up and running and seeing a positive impact on your business quickly.
What Do Industry Analysts and Customers Say?
Industry analysts and Marketo customers consistently praise us for our powerful yet inviting functionality, incredible ease of use, superior customer service, and fast time to value. Gartner positioned Marketo in the Leaders quadrant for their Magic Quadrant for CRM Lead Management. Additionally, Salesforce.com customers voted Marketo the Best Marketing Automation Solution and Best Chatter Exchange App winner in the AppExchange Best of '11 Awards.
Our successful customers tell their story best. Hear what they have to say.
What Does It Take To Get Started?
At Marketo we're dedicated to helping you take your company's sales and marketing effectivenes and success to a whole new level. Our cloud based applications improve sales and marketing productivity, boost your win rates, and grow your revenue without the complexity or hassle of other solutions.
Pricing starts as low as $1,195 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.
Who Are Marketo's Customers?
Marketo serves thousands of companies of all sizes across a wide range of industries, such as high technology, financial services, healthcare, communications and professional services.
When Was Marketo Founded?
Marketo was founded in 2006 by the world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate by re-imagining the impact of B2B marketing automation and sales effectiveness solutions on revenue growth.
See Marketo's executive team »
Does Marketo Have a Non-Profit Donation Program?
Marketo is proud to support select non-profit organizations by offering a free subscription to our powerful marketing solution that will help drive positive change in our community. With the help of nominations by Marketo customers, three non-profit organizations each quarter will have the opportunity to use Marketo, at no cost, to help achieve their organizations' objectives.
See Marketo's Non-Profit Donation Program »
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