Product Manager

Product Management is the glue between the engineering group and the marketing and business folks. It is critical to be able to understand many facets of a technology project and negotiate the path to success. At Marketo, we put a high premium on user experience and quality. However, we also are nimble and want to lead the market space of Marketing Automation.

This position is for Product Management and Product Marketing of the flagship Marketo Lead Management product.

Responsibilities include:

• Produce product specifications that help engineering and marketing agree on scope;
• Understand the product and market from front to back;
• Categorize and prioritize bugs and features, while coordinating with the project management plans;
• Maintain a product roadmap and get buy-in from all stakeholders;
• Participate in customer analysis, heuristics and reviews to help set priorities;
• Work closely with Marketing to develop products in the market place and research future direction;
• Participate in the community success program, including documentation of best practices;
• And wear additional hats as needed in a fast-paced technology startup.

In exchange for these responsibilities, you get to help direct a major new product in Marketing Automation as well as set standards and practices for the company as we grow. It is an exciting time at Marketo, as we launch our flagship product.

The position reports to Director, UX and Product Management.

If this sounds like you, we'd like to talk to you, so send a cover note and your resume to jobs@marketo.com.

About Marketo

Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring, and landing page optimization – to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company. Marketo’s on-demand marketing products are easy to buy because they don’t require complex implementation or upfront fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.