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About Marketo

Changing the Way Marketing and Sales Collaborate at Every Stage of a Revenue Cycle

Marketo is the fastest growing provider of marketing automation and revenue-building best practices.

What Does Marketo Do?

Marketo provides uncompromising software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size companies and enterprise divisions shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.

What Makes Marketo Different?

Unlike other marketing and sales solutions, Marketo provides powerful, uncompromising functionality with a fun, easy-to-adopt user experience. Combined with our on-demand model plus no charges for setup, integration or training, this means Marketo delivers the fastest time to value in the industry.

What Do Industry Analysts and Customers Say?

Industry analysts and Marketo customers consistently praise us for our powerful yet inviting functionality, incredible ease of use, superior customer service, and fast time to value. Salesforce customers voted Marketo ‘Best Marketing Automation Application’ on the Force.com AppExchange.

What Does It Take To Get Started?

Marketo’s on-demand solutions are easy to buy because they don’t require complex implementation or upfront fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training.

Pricing for Marketo Lead Management starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. Marketo Sales Insight is sold on a per-seat subscription basis in conjunction with Marketo Lead Management and Salesforce CRM.

Who Are Marketo's Customers?

As of December 2009, Marketo has more than 350 mid-sized and enterprise divisional customers in B2B industries such as high technology, financial services, healthcare, communications and professional services.

When Was Marketo Founded?

Marketo was founded in 2006 by the world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by re-imagining the impact of B2B marketing automation and sales effectiveness solutions on revenue growth.