Marketo: Helping Marketers Master the Art and Science of Digital Marketing
Who is Marketo?
Founded in 2007, Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. Our company was created with a passion and a vision to build a great company – one that changes the market with technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work at.
Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they are the ones increasingly responsible for leading and shepherding their customer journeys. They must be in the driver’s seat. As a result, they have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.
We call this a Marketing First world. And, in this Marketing First world, Marketo exists to help marketers master the art and science of digital marketing – innovating relentlessly for them and developing the expertise and guidance they need to succeed. Marketo puts Marketing First.
Marketo is the leader in digital marketing software and solutions. Digital, social and mobile technologies have forever altered the way organizations and marketers need to interact with people.
The New Rules of Marketing
Digital, social and mobile technologies have forever altered the way organizations and marketers need to interact with people. Organizations need to engage with people in order to build meaningful and personalized relationships over time, instead of talking at them. We call it engagement marketing.
In order to thrive and succeed in this world of accelerating change, modern marketing professionals need a new generation of marketing software to help them cope with the sheer pace and complexity of engaging with customers in real time across the web, email, social media, online and offline events, video, e-commerce storefronts, mobile devices and a variety of other channels. And in many companies, marketing must knit these digital interactions together with the efforts of their colleagues on the sales team and their channel partners. Marketers need to interact seamlessly with their customers across these channels, and they need data and analytic insights to understand where and how to allocate their budgets for maximum return.
Marketo has developed the industry’s leading engagement marketing platform, the broadest ecosystem of partners, and the deepest expertise to make this all possible.
We put Marketing First.
As we have grown and thrived, becoming one of the fastest-growing business applications companies in the marketplace, we remain true to our vision and mission of helping marketers succeed. We have earned the trust of more than 4,100 customers in more than 36 countries around the world, ranging from many of the world’s largest and best known brands to hundreds of aspiring smaller companies looking for an edge to grow faster. We have won numerous awards, for our innovation, our products, and our customers’ success. And we have built a global workforce of “A players,” bound together by a set of core values: Results First, Speak the Truth, Customer Passion, One Team, and Aspire to Be Great.
Whether you are considering a relationship with Marketo as a customer, a partner, or a member of our team, we invite you to get to know us, our vision, our passion, and our commitment to putting Marketing First.
Marketo is dedicated to creating the best marketing technology in the world. We deliver innovative software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact their marketing efforts are having, and manage the team for success.
Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future. Coupled with our own innovation, marketers have the confidence to know they can capitalize on the latest ideas and capabilities in our industry.
The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We have also translated the expertise of the Nation into the industry’s most advanced, innovative, services organization designed to ensure customers are successful and constantly growing. We are for marketers, by marketers.
Marketo is committed to making marketers successful today -- and tomorrow.