About Marketo
About
Powerful and Easy Software to Accelerate Revenue Performance
Marketo is the revenue performance management company, transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Known for providing breakthrough innovation and explosive growth, Marketo won the 2010 CODiE award for ‘Best Marketing Solution’, and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange.
Phil Fernandez, President & CEO What Are Marketo’s Products?
Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections. Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.
What Makes Marketo Different?
Unlike other marketing and sales solutions, Marketo provides powerful, uncompromising functionality with a fun, easy-to-adopt user experience. Combined with our on-demand model plus no charges for basic setup, integration or training, this means Marketo delivers the fastest time to value in the industry.
What Do Industry Analysts and Customers Say?
Industry analysts and Marketo customers consistently praise us for our powerful yet inviting functionality, incredible ease of use, superior customer service, and fast time to value. Forrester gave Marketo the highest possible scores for lead nurturing and lead scoring, and Salesforce customers voted Marketo ‘Best Marketing Automation Application’ and 'Best Mass Emails Solution' on the Force.com AppExchange.
- Read Marketo reviews
What Does It Take To Get Started?
Marketo’s on-demand solutions are easy to buy because they don’t require complex implementation or upfront fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training.
Pricing for Marketo Lead Management starts as low as $1,200 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. Marketo Sales Insight is sold on a per-seat subscription basis in conjunction with Marketo Lead Management and Salesforce CRM, and Marketo Revenue Cycle Analytics is sold as an add-on solution to Marketo Lead Management.
- Sign up for a free trial
Who Are Marketo's Customers?
As of September 2011, Marketo has more than 1100 mid-sized and enterprise divisional customers in B2B industries such as high technology, financial services, healthcare, communications and professional services.
- See Marketo's customer list
When Was Marketo Founded?
Marketo was founded in 2006 by the world-class marketing software executives who transformed B2C marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by re-imagining the impact of B2B marketing automation and sales effectiveness solutions on revenue growth.
- See Marketo's executive team